Sports Specialist Profession What do you see as the greatest challenge confronting the sports licensing specialists? How would you overcome the challenge? As anybody who has ever attended an American sporting event can attest, the presence of merchandise, both of the licensed and unlicensed variety, is nearly ubiquitous. From the high school level up through the major four professional leagues, calling yourself a fan of any particular team or requires a tangible

Athletic Scholarships Providing scholarships for athletes is one of the best ways to fund athletic programs, because when the athletes are competing for that first scholarship, he or she will be determined to show his or her best athletic abilities to the coaches. One of high schools and colleges highest sources of budget increases is the talent and the physical abilities of the athletes on the athletic teams. However, this is

Sports Sponsorships: Considerations and Configurations The sponsorship of sports has become a highly visible and powerful variable in professional sports, and to a lesser degree, in scholastic sports. The field of sports sponsorship has evolved to such a degree that sponsorship strategies have been classified into benefits packaged identified by color: Gold, silver, and bronze. Selection of sponsorship packages has become de facto, which undoubtedly creates advantages for the sponsor. Recently,

The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will

Turkey, clearly has a proud and longstanding history with sports and sports enthusiasm. Sports, as a cultural access point in fact is written into the Turkish constitution, as an aspect of cultural and personal growth goals for the entire nation. Turkey is one of the rare countries in the world which has an article related to sports in her Constitution. Article 59 of the Constitution says, "The State takes measures

Sports Management The subject of sports is today not a method only for individuals to get enjoyment from it, but sports has become an important method for individuals also to maintain fitness and thus contribute to his being able to perform as per requirements of his main financial earnings source. At the same time, this has given rise to a group of individuals who are the leaders in the management of