The supermarkets can thus charge higher prices for the more premium spaces, giving suppliers a choice of where to park their products.
This practice is a win situation for supermarkets, allowing them to meet their duties to their stockholders and their employees. In fact, any increased earnings from the premium display places can be passed on to customers in the form of savings as well. Thus, it can be argued that the use of premium display areas can allow a supermarket to cater more efficiently to the needs of its customers, as well as its employees.
It is important to note that the use of premium space does not deny customers one of their most important rights in a supermarket - the right to make an informed choice. This paper has argued that given the laws against monopolies, for example, supermarkets should provide customers with a choice of products. Supermarkets also cannot highlight a brand by being dishonest about its abilities (i.e., "This bread cures baldness!"). A savvy customer or one who prefers another brand is certainly free to look at the shelves.
Thus, the display cases in no way violate a customer's right to make a free and informed choice.
Neither does the use of music and lights violate a customer's right to make an informed choice.
As long as customers have access to different products, are in a safe environment, and are not being unduly influenced by untrue claims, the use of music and piped-in scents do not interfere with their rights to shop in a safe environment.
It would be a different story if special lights were used to conceal evidence of bad meat or to make it difficult for customers to choose between fresh and not-so-fresh heads of lettuce. However, if supermarkets meet the duties that have been specified above, then the use of extra measures such as pleasant music does not violate a customer's rights.
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