Technological Globalization Results
Expanded Efficiency in Service of a Diversified Customer Base
IT plays a huge role in adapting corporate strategy in order to increase the efficiency and service towards a new, and more diversified consumer base. Essentially, "greater efficiency can be achieved by dividing the overall problem-solving effort into tasks, showing maximal interaction" with the new market environment (Arora et al., 2004). IT must take over and assign Research and Development tasks accordingly to better understand the market. Through comprehensive investigation of new markets, IT can then provide the most successful strategies to go after the primary characteristics of the chosen market demographic. IT strategies that are proven successful can then serve as a model for other firms. Here, "the idea is that R&D investments by a firm spill over into other firms, thereby increasing the productivity of R&D in other firms, or directly improving efficiency and productivity in other firms" (Arora et al., 2004). Thus, the use of meta-analysis can also come in to play in regards as how to increase overall efficiency of corporate and sales strategies. IT can help increase a firm's efficiency in entering new markets dramatically. The department can introduce the right technology needed to understand and engage in new, unfamiliar markets.
Evolution of Distribution Systems
The way products are distributed will also...
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