¶ … technology continuously emerges and develops, the challenges faced by many businesses in different industries similarly increases. Before, business competitions focus on marketing strategies to attract customers and clients. This includes print advertisements, television and radio advertisements. Every business deal has to be transacted manually. In this way of doing business, there are not much channels to use to be able to make or maintain a business' success. Time and devotion to thinking of marketing strategies that can be effective in gaining customers and clients are the major tools in competing with other businesses, all of which usually involves manual process of doing business such as performing business travels and lots of business meetings. This is especially true in the industry of product manufacturing and selling.
However, in the emergence and continuous development of advanced technology, there have been rapid changes in the way business is done. Everything seems to change into a more comfortable process where technology successfully plays a great role. Because technology eases and hastens the conventional business processes, many organizations divert their business strategies into making use of technology.
Technology offers a wide array of ways that ease and hasten the conventional methods of doing business. Hence, many businesses are spending time and money to be in line with technology. This is also because since the time when different kinds of technology-based business methods were developed, customers and clients already prefer doing business in the "technology-way." This consequently becomes a challenge to many organizations to implement technologies that are appropriate to their business. But as technology is sometimes complex to employ especially during the first period of diverting from conventional business process into a technology-based business process, businesses must be ready to face all the challenges that technology can possibly pose.
One industry where technological advancements play an important role is product marketing and selling. Today, the technology of the Internet is playing a great role in allowing a fast and convenient process of product marketing and selling. The following sections in this paper will aim to discuss how the industry of product marketing and selling cope in the advancements of technology. To provide further idea on this, the following topic shall be explored.
Best practices used in the industry of product marketing and selling to leverage technology.
Challenges faced by the industry of product marketing and selling in the implementation of technology.
Best practices used in other industry to address technological opportunities and challenges.
Alternative methodologies that organizations use to identify the usefulness of technology.
How the best practices can solve the problems in the industry of product marketing and selling
As a manager, how can you maintain a competitive advantage through technological advancements.
Best Practices Used in the Industry of Product Marketing and Selling to Leverage Technology
The industry of product marketing and selling is among the industries where technology plays a very important role, and where there is a high competition between businesses in using technology. Because of this, it is essential that organizations involved in product marketing and selling should develop and implement operation practices and procedures that can maximize the use of technology as well as the benefits that it provides. Following are some of the best practices that are common in many organizations in the industry of product marketing and selling.
Ensure that the technology is customer-focused and customer-oriented.
Why do businesses strive to divert their operation and business processes into technology-based? Many organizations suggest that in order to maximize the benefits of technology, one of the practices that must be considered when implementing technology is that the technology must be for the benefit of the customers. As how companies and its people should be customer-focused and customer-oriented, so should technology. This is because the level at which the companies look at the welfare and satisfaction of the customer is a major factor that contributes to a company's success.
Ensure that implemented technology is flexible and can help build good business relationship
Another best practice that companies in the industry of product marketing and selling implement is looking after the performance of the technology they use. The technology must be capable of building good business relationship, such that it must be flexible and user-friendly. For instance, e-commerce web sites are very popular these days when it comes to marketing and selling products. Two examples of which are "e-Bay.com" and "Amazon.com." Such kind of technology should be able to provide all the services needed by the customers as if the technology is a sales representative or a customer service attendant of a company that can help customers with all their needs.
Use of technology in marketing...
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now