One aspect of the ethics of electronic communications is that people feel an insular autonomy, not necessarily true but implied by the format and that often times people chose to communicate at many times of the day and night, sometimes regretting that the communication was not made with appropriate forethought and skill. The social aspect of work communications must not be ignored as the dynamic of email communication can seriously alter the human dimension of work. (Rooksby, 2002, pp. 2-3) in the management employee relationship, depending upon the size and structure of the organization, the dynamic of distance may be assumed and even relied upon for the foundation of authority. While in contrast the goal of management may be to connect more personally with individuals to ensure then that there is a common vision and understanding as well as a relationship that is demonstrative of teamwork and employee empowerment. Management may choose a delivery method that is more personal, through electronic means, personal letter, or memo hardcopies or even a face-to-face meeting, regarding an important issue. The method is at the disposal of the manager but the delivery method can slant the message and give it more or less meaning, depending not only on content but delivery.
With any written communication there are challenges, regarding content communication and style. If a manager is to be effective certain individual characteristics must be communicated, in addition to the core of the message. Personalization and humor can be challenging to express via written communications, though they are said to be essential to being a good manger. (Green & Knippen, 1999, p. 45) if communications all revolve around the written form, and especially the electronic written form, there could be a loss of the personal that is so essential to appropriate social culture within the workplace. The effective manager is capable of balancing the markedly necessary characteristics of a good manager that link individuals together in a common expressed vision and action plan and the manager must do this by appropriately choosing delivery methods that express the correct level of communication for the message being sent.
Consistency vs. Inconsistency
Consistency is essential to appropriate communications as it establishes a standard that individual employees recognize as the communication of the common goal, as it revolves around the vision. In the case of inconsistent communication, the message is fractured and the employee may feel that the timeliness of communications and messages does not meet the needs of goal development and implementation for team building. Another form of inconsistency can also occur if agents all see differing perspectives based upon the nature of their particular job set, and if these perspectives are not given appropriate weight in communications. Though it is essential that agents with a narrowed view communicate effectively the goal of the particular local needs there is also a sense that the communications centered from local needs can potentially undermine the central communication, and vise versa. (Xuan & Lesser, 2002, pp. 2-3) Inconsistency is generated between local agents and underlings when the goals stated in local messages and/or department messages do not demonstrate the broader vision or the reverse. This can create in an employee the sense that there is not only a lack of a common goal but a demonstrative breakdown in the communication between local agents, i.e. team mangers and those above them. The differing messages can then create confusion in goals and job tasks for the employee, leaving them in a position of not being able to independently decide on the next appropriate action and a lack of motivation. The employee loses motivation if he or she has no clear sense of their own role in the process of the common goal, and this is exacerbated when goals seem contradictory or ill matched. As Massey points out inconsistent communication in crisis management is the most fatal and crisis can in fact be a result of original inconsistent communication.
The reason organizations should engage in consistent crisis communication is that "audiences may challenge the truthfulness of the account" (Ginzel et al., 1993, p. 240) if inconsistent responses are given. As Coombs (1999) states, "consistency is essential to building the credibility of the response. A consistent message is more believable than an inconsistent one" (p. 117). Furthermore, if the organization provides inconsistent crisis responses, the image of the organization can be tarnished. "Such behavior can destroy the trust that might have been put in the company.... The ideal is to be able to speak with one voice" (Massey, 2001, p. 153)
Not only can the credibility of the entire organization be challenged but inconsistent communication...
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