The single greatest detriment and liability to communication in the company I work for right now is trust. No one trusts members of cross-functional teams because they take ideas and often present them as their own in larger staff meetings or cross-functional discussions with other departments. This has happened regularly in engineering and in marketing. As a result, communication is starting to come to a standstill in terms of brainstorming. The exception is the business development team, which everyone wants to work with, as they regularly win awards for performance, are positive, look out for each other, and are very inclusive in terms of working with virtual teams. In effect, the business development team needs to be a model for the rest of the company.
To alleviate the lack of trust in the company outside of...
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