Kraft Foods Canada Case
Introduction
The case involves Kraft needing to target Millennial moms who want less processed foods (cheese) and more natural quality foods. Millennials as a population are rising and sales of Kraft processed cheese slices are declining. Kraft needs to find a way to market to Millennials without alienating traditional families who still buy its products. Millennials overall tend to prefer fast casual (Chipotle) to fast food (McDonald's) and they need incentives in order to come back to Kraft. This paper explores how to market to this population.
Background
Kraft Foods Canada is facing a challenge in targeting millennial moms who prioritize natural and organic foods over processed products. The sales of Kraft's processed cheese slices are declining as millennials shift towards fast-casual dining options like Chipotle and healthier lifestyles. To maintain its market share, Kraft needs to develop a strategy that targets millennial moms without alienating traditional families who still buy its products. Kraft also needs to address the growing demand for sustainably produced foods among millennials.
Some options Kraft has used in the past included relying on influencers and user-generated content to jumpstart a campaign to promote Mio. Other options it used were to create an emotional appeal like it did with teddy bears and peanut butter to get Millennial moms to buy more peanut butter.
1. Develop a social media influencer marketing campaign: Kraft Foods Canada can develop a social media influencer marketing campaign targeted at millennial moms. By partnering with popular influencers who align with the company's brand values, Kraft can reach a wider audience and create brand awareness among the target demographic.
2. Launch a user-generated content campaign: Kraft Foods Canada can launch a user-generated content campaign that encourages customers to share their experiences with the company's products on social media platforms. By creating a branded hashtag and running a social media contest, Kraft can engage with customers and increase brand loyalty among millennial moms.
3. Create an educational or emotional marketing campaign: Kraft Foods Canada can create an educational or emotional marketing campaign that highlights the nutritional and organic qualities of...
…influencer and user-generated content marketing to reach millennial moms. The company can partner with popular social media influencers and mom bloggers who align with its brand values and create engaging content that showcases its products in a natural and authentic way. Kraft can also encourage customers to share their experiences with its products on social media platforms by creating branded hashtags and running social media contests.Highlight Nutritional and Organic Qualities of Its Products
Kraft Foods Canada should highlight the nutritional and organic qualities of its products to appeal to health-conscious millennial moms. The company should clearly label its products as organic and natural, and provide information on the nutritional value of its products on its website and packaging.
Emphasize Sustainability and Eco-Friendly Design
Kraft Foods Canada should emphasize sustainability and eco-friendly design in its product packaging and marketing materials. The company can use recyclable materials for its packaging, and include information on its sustainable production methods on its website and packaging.
Recommendations/Conclusions
Kraft Foods Canada faces a significant challenge in targeting millennial moms, who have different priorities and…
references than its traditional customer base. However, by adopting a marketing strategy that leverages social media influencers and user-generated content, the company can reach this target demographic in a natural and authentic way. Partnering with popular influencers and mom bloggers who align with its brand values and promoting the use of branded hashtags and social media contests can help increase brand awareness among millennial moms.
Moreover, highlighting the nutritional and organic qualities of its products can appeal to health-conscious millennial moms who prioritize natural and wholesome food choices. By providing clear information on the nutritional value of its products and using labels that clearly indicate the organic and natural ingredients, Kraft Foods Canada can differentiate itself from competitors and win the trust of millennial moms.
Finally, emphasizing sustainability and eco-friendly design in product packaging and marketing materials is crucial for Kraft Foods Canada to promote its commitment to environmental causes and resonate with millennial moms who prioritize sustainability. By using sustainable materials in its packaging, the company can reduce its environmental footprint and send a strong message to its target demographic about its commitment to eco-friendliness.
In conclusion, by implementing a marketing strategy that focuses on building strong relationships with social media influencers and mom bloggers, promoting the nutritional and organic qualities of its products, and emphasizing sustainability and eco-friendliness, Kraft Foods Canada can successfully target millennial moms without alienating its traditional customer base. This approach can help the company increase sales, build customer loyalty, and promote sustainability in the food industry.
Millennial Generation and Their Work in Nonprofit Millennials and the Nonprofit Sector: A Modern Volunteer Workforce Volunteer work is always crucial to help increase the strength of supporting those in need within our society. However, who volunteers and works with nonprofit organizations is a huge part of driving new innovation in charitable practices. Today, a new development generation that is increasingly entering adulthood is the Millennials. These individuals have more education and
Matthew's Passion Millennial Reign of Jesus Christ The vast majority of Christian today look forward to the future glorious return of Christ and the realization of the Kingdom of God. This return was promised by Jesus himself, as he told his disciples that he went to prepare a place to which he would take his followers (John 14: 1-4). The surety of Christ's return was so strong that he even promised his
Millennials are Depressed because of Student Debt and Poor Job Prospects Introduction Depression among Millennials and Baby Boomers is not the same: it has been found to be more severe among the younger generation than among the older generation, for various reasons. Some of those reasons include economic instability, fear of joblessness, debt concerns, and too much time involved with electronics and digital media to the point where it interferes with the
1. How do the Millennials measure up to the Book of Proverbs? Be sure to cite specific examples (about 3 examples). Millennials were raised differently from their parents and grandparents, leading to totally different worldviews and concepts throughout the entire generation. While it is unfair to generalize about an entire generation, the trends and social norms did lead to completely different attitudes and outlooks. The Book of Proverbs provides what can
Sampling Design The objective of the research is to assist McDonalds in appealing to millennials. The company's North American sales have been flat for the past four years. Sales in the U.S., the company's largest market, were down 2.1% in 2014. This trend has resulted in a decline in net income. Changing consumer tastes are often cited as a problem for McDonalds -- the number of customers actually declined more than
Book Of Revelations Millennial Views and the Book of Revelation The Book of Revelations -- the final segment of the New Testament -- is a particularly contentious and divisive section of the Bible; considerable ambiguity exists surrounding whether to interpret the scripture literally or metaphorically, and the episodes described often seem especially fantastical. Moreover, the author's rhetoric leaves room for multiple interpretations, resulting in the reader drawing unverifiable interpretations. Acknowledging the caveat
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now