It is presumed that these personnel will bear the brunt of the added pressure of daily deadlines so care must be taken to ensure that enough personnel are hired and trained to understand and cope with those pressures.
Thirdly, a step should be taken to implement an action plan that will take into consideration any problems or hinderances towards reaching the objective, address those concerns and provide solutions to them. This document provides many of the steps and the preparatory information necessary to formulate that action plan.
The action plan should define the steps necessary for accomplishing the objective and should include deadlines for achieving those steps. As this formula is followed it ensures the success of the venture. For example, the action plan details who should be hired, how the product will be moved through the system, who is responsible for each and every step along the way, and how to evaluate whether the venture is achieving its stated objectives.
Reaching the stated objective can also be achieved by having early wins in the venture's process. Early wins for this venture would include a national rollout by geographic area. Choosing the correct area to implement the first foray is therefore very important. The area chosen for this honor must meet certain marketing conventions and demographics. The marketing department should be able to provide the venture with the data showing a number of considerations. Those considerations should include; the amount of disposable income, the professional status of the geographical citizenry, and whether the area contains consumers who are inclined to purchase online. Of importance (of course) is whether the factor of having same-day delivery is a priority to the consumers, or not.
After choosing the geographical area and retail stores in that area who will participate in the initial rollout of the program, it is of extreme importance that any consumer, and employee feedback is documented and considered before further rollouts are initiated. A consistent and regular feedback program should be in place as each new geographical area is added to the program.
Communication is also important between the customer and Target. The program might address such communications through the use of the Customer Service Department (CSD). Individuals employed by the CSD would have to be trained in the use of technology as well as being cognizant of the online program's features. Customer Service personnel should be readily available to address any and all problems with orders, and communications should always be handled in a professional and courteous manner. Open communication lines will foster an environment of cooperation and enhance the online purchasing experience.
Further marketing communications should also be undertaken. Since the names and addresses (email and home) of the purchasing consumers will be available, a campaign to market additional products online to these consumers is a no brainer. Monthly communications regarding special online purchases might be effective.
This document provides the impetus to initiate this program but further considerations, as with any venture, will always crop up. Addressing the issues in a timely and effective manner will ensure the viability of the venture and provide substantial upside potential profit.
Works Cited
Welcome to Target (2008)
http://www.target.com/, Accessed September 23, 2008]
discount chain store Target is inseparable from the history of the Dayton Hudson Corporation, a long-standing leader in American mass retail. In 1902, George Dayton opened a modest department store in downtown Minneapolis named Goodfellows, one of the many that appeared on Main streets all over the United States. Over the course of the next few years, while changing the company name several times before settling on The Dayton
University of Southern California- Annenberg Program in Online Communities One of the obvious things about society today is an increased tendency to move online some of the activities that were not usually treated in that manner. The traditional form of communication, which implied the direct interaction between individuals or, at most, an interaction via the telephone or a printed material (letter, brochure) has now become almost obsolete. The online offers so
b. Persona assignment variables i. Pleasures vs. productivity index -- how much each subsegment of the Young and Wireless spent time on their wireless devices for pleasure vs. For work. ii. Key Criterion of Pleasure vs. Productivity use of the proposed tablet PC c. Ergonomic and Change Management Variables i. What are the switching costs from existing electronics products to the build-to-order tablet PC? ii. How is this defined by demographics, income levels, self-concept segmentation? d.
E. largely jobs that need definite skill-sets, temporary recruitment, graduates and other senior positions ("Online Recruitment," 2009) 3) How companies utilize these different forms of recruitment to their advantage: Companies are varying their recruitment paradigms to sell to an unbelievably competitive job market. One of the method that is increasingly being used is through Internet Ads which are hailed as one of the most cost effective and the by far the most
Online Learning Study Park, J., & Choi, H.J. (2009). Factors influencing adult learners' decision to drop out or persist in online learning. Journal of Educational Technology & Society, 12(4), 207-n/a. Retrieved from http://search.proquest.com/docview/1287038599?accountid=28844 Online study has become increasingly popular with adult learners over the last twenty years. Despite the popularity of this learning mode, the dropout rate is significant and thus of concern to institutions and organizations. The purpose of the study
Many people who choose to eat at upscale restaurants consider themselves gourmets who enjoy showing off their knowledge of fine food by ordering dishes using correct French pronunciation or by knowing the difference between flambe and flame-broiled. To have the meal pre-ordered takes away the excitement of interacting with fellow foodies or people who enjoy such dining experiences. In addition, no online reservation service can routinely offer diners with
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now