Targeted advertising project proposal addressing business competitiveness and profitability

Target marketing simply involves the process of breaking the market into segments and then further focusing on a specific segment. Target market could also involve concentrating on related segments of the broken market in order to improve then instead dealing with marketing as a whole Kotler & Armstrong, 2010.

Before marketing is done some things first there are things that should be determined within the business. The first step before coming up with proper marketing strategy one should identify the problem in the business Pogia & University, 2000.

There are many problems that could be affecting the performance of a business. For instance the products being offered to the market could be less competitive in that whatever products are being offered in the market are not as popular in that case one would incur less profits if not losses. One should have competitive products and one that have high returns in terms of profit. In that case one could be in business.

Similarly inefficient business processes could also be a cause of failure in a business. These include poor planning, delayed deliveries, low quality products and many more; all these are due to inefficiency and all lead to customers' dissatisfaction which in turn leads to business failure due to lack of ready market Moehlman, 2010.

One should come up with efficient business processes that ensure customers in that way one gets ready market for their products.

Being up-to-date in terms of technology is a factor affecting business performance. Obsolete machines and technologies should be eradicated and current technologies embraced. Use of obsolete techniques would mean one would not compete effectively in the market with people with newer technologies. This includes the IT department and production too. In that case communication can be improved within the business thus improving the business productivity and eventually profits. Lastly personal issues should be mixed with business matters as the will affect an individual contributions to the business Pogia & University, 2000()

There are various advantages of targeting marketing to the business. First there are improved profits experienced. Proper target marketing would increase the number of customers which further translates to improved financial returns in terms of profits. On top of that there would production of better products which are of high quality. By use of current technology the business can deliver the products timely and they will of high quality thus improving customer services. Another target marketing merit is, one can effectively compete in the market. There is improved competition among business and healthy competition leads to innovation in order to keep up the competition. Improved customer relations are also another advantage of target marketing Moehlman, 2010(; Pogia & University, 2000)

. Proper communication within a business will ensure timely services and thus improve the customers' happiness. It ensures a pleasant environment for the staff and thus this will increase their productivity as they are comfortable and happy hence better services.