Target Market Research
In terms of demographics, the target market consists of females, aged 18-25. These females typically live in urban areas, or aspire to do so in the future. They are middle class, able to afford clothing upwards of $150 per item. Some of the lower-end accessories that go for $15-20 will skew slightly lower on the income scale. This is deliberate -- the lower end items are aspirational in nature, as they bring consumers to the brand. This is an important element of marketing to this age bracket, because income levels typically increase among this age group as they transition out of high school and into the working world. By hooking the target market with lower priced items at the younger ages, they can then grow with the brand through their mid-20s and into the beginning of their professional careers.
The target market will typically have a high school education. They may or may not be pursuing a college degree, however. SUKI-YO wishes to appeal to artistic individuals who value self-expression, and such individuals frequently follow unique life paths that may or may not include formal education. Those not in college, however, are likely to be artists of some type, or otherwise...
Online E-Business Target Market & Competition Identify Target Market The target market for the online business is the Do-it-Yourself Arts and Crafts supplies industry, the "Hobby Craft Industry." Psychology of Target Market (Analysis) The Hobby Craft market grew 11% in 2011, despite overall stagnation in consumer spending in the same year. (SEC Form S-1, p. 1). The recent expansion of the hobby craft industry has been caused by the recent economic downturn as well
The market of individual consumers is composed mainly of mature women, between the ages of 30 and 55 and who register medium and above medium income. The age limitation was given by the fact that women younger than 30 and older than 55 seem to reveal a reduced interest in bio products, as their priorities fall into different categories. The income limitation was given by the fact that the
Marketing Mix The target market/product combinations that I have selected are selling non-lethal security to black women aged 18-30 and selling vacations to gun owners. Black women aged 18-30 will respond best to a viral strategy. It is important to realize that this market is highly sociable, and word of mouth for a product can spread very quickly. This target audience has specific tastes with respect to the media it consumes,
Marketing Target Market Our innovative product is a new category of automotive safety devices, a floatation device that will prevent passengers from drowning when passengers are in an accident involving bodies of water such as lakes and rivers. The market targeted for our floatation device will be U.S. automobile drivers who are between the ages of thirty to fifty years of age that have an average or above average income and education
Women in the Workforce Training Plan: Breaking the Glass Ceiling at Intuit Intuit revolutionized the accounting industry with innovative applications that assist with financial analysis and tax preparation. Since 1983 Intuit has been a proud leader providing our most famous products: Quicken and TurboTax to a wide variety of customers from individuals to small businesses and corporations. We have prided ourselves on providing an excellent workplace that sparks creativity and builds long-term
Women and the Union: Struggle for Change Women's rights have enjoyed an increasingly prominent position in society and the workplace since the suffragettes managed to gain the vote for women. Acknowledging the intelligence and power of women as sufficient to allow them voting rights has led to other allowances as well. Throughout the 20th century, this struggle has not been an easy one, but it has been one that has gained
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