Quest Diagnostics Competitive Strategy
Quest Diagnostics is a company that has a lot of potential in Turkey based on its experience in other countries. The company mainly focuses on patients and physician services with the aim of making health care more effective. Turkey as a country has a challenge of having fewer doctors or medical practitioners than in other countries. However, the country has a growing GDP, with a considerable amount being spent on healthcare. Quest Diagnostics stands a chance to benefit from increased spending as the GDP improves. Consequently, the number of older adults in the country is increasing and more diagnostic procedures will be required to deal with issues associated with lifestyle diseases. The analysis focuses on the competitive advantage that Quest Diagnostics has in Turkey.
Competitive Strategy and Target Market
The competitive strategies that Quest Diagnostics should use are the cost leadership and focus. The company should focus on the older adults and the hospitals in the country to reach as many physicians as possible. Research shows that the number of doctors in Turkey is increasing thanks to the increase in government spending on health matter (Aslan, 2013). Similarly, the number of older adults in the country has also been rising in the recent past. More than five million people in Turkey are above 65 years old. At this age, the most vulnerable diseases are lifestyle in nature like cancer, diabetes, and arthritis. The implication is that more tests will be required to satisfy the needs of the population in the country (Deloitte, 2014). The fastest rising population is the old age one made up of people who are 85 years and above. This is projected to continue rising in future: a gap in diagnostics will be created as the country deal with the shortage.
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