Target Corporation
Target Organizational Structure
Target Corporation operates in three major market segments. It operates the U.S. Retail segment, the U.S. credit card segment, and the Canadian credit card segment. In the U.S. Retail segment, consumers can purchase items either online or by locating them in one of its stores. Target operates in the discount general merchandise retail segment. Its credit card segment offers a Target visa, Target card, and branded Target debit card. As of January 2012 Target had 1,763 stores in 49 states and in the Distinct of Columbia (Money .CNN.com, 2012). This research explores Target's Organizational Structure.
Organiuzational Functions
Target has many of the same organizational functions as other similar retail stores. Functions can be divided into eight general categories. These eight categories also consist of more specialized functions within the category. However, for the purposes of this study, it is only necessary to mention the general categories. The categories are store atmosphere, cash handling, loss prevention/safety and security, customer service, refunds and returns, visual merchandising, training, and inventoried and stock management.
Marketing
Like many discount retailers, Target relies on its value chain to allow it to continue to offer low prices. However, Target did not feature its low prices as part of its original marketing campaign. Instead, it chose to use marketing to achieve product differentiation over competitors such as...
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