Tablet SIM
There are a number of different things that need to be taken into consideration when formulating a strategy for the next four years. The first thing is the product life cycle. Based on how long each of these products has been on the market, and the sales trajectory for the products, each is in a different stage of the product life cycle. Arguably, the X5 is headed towards the maturity stage, the X6 is in the growth stage and the X7 is in the introductory stage (QuickMBA, 2010). This has implications for pricing strategy in particular, but also for R&D strategy. A dollar of R&D investment today will have more years of impact with the X7 than it will with the other products.
With respect to pricing strategy, the X7's poor performance thus far implies that the product's current price might be a little too high. Sales are poor for an introductory product, so the first thing to consider with respect to pricing strategy is that the price of the X7 might need to be reduced. The other products can handle higher prices, judging by the relatively healthy sales levels that they have achieved thus far.
Positioning is another concept that needs to be taken into consideration here. There are a lot of different ways to look at product positioning. A common thread in the different approaches is that the positioning should align with the nature of the product and with the pricing strategy (Berry, 2012). Here we have three different products, each with a different position in the market. The X5 is a base model, the oldest in the line, and at $265 its price is moderate for the industry. The X5 buyer probably just wants a solid tablet with reasonable performance and a good price.
Based on its $420 price tag, the X6 is a premium tablet. The product has a lot of buyers,...
Tablet SIM III The results of the last analysis were promising, but ultimately there are strict limitations as to the usefulness of cost-volume-profit analysis. With the X5, the results were successful for the most part, and the X6 also sold to saturation. The X7 sold nowhere near saturation, and therefore money was left on the table. This is where the bulk of the analysis will be conducted. A few extra dollars can
profit analysis was introduced, but the execution was lacking. One of the important factors is that CVP analysis requires a number of data points so that the elasticities of demand for the product can be determined. There is still going to be the wild card of R&D investment, but setting prices is an important determinant of demand. Working on theory rather than data last time, the results were perhaps
CVP Analysis Last time, strategies were developed for the different products, the X5, X6 and X7. The strategies were based on cost-volume-profit analysis, the product life cycle and different pricing strategies. This report will highlight the results of those strategies, and explain why they occurred, based on the underlying theories. The X5 analysis showed that increasing the price would deliver lower sales volume, but higher overall profit. The same showed for
Strategic Review Mr. Schmoe's performance over the past four years has been quite poor. Essentially, Mr. Schmoe made no changes to the strategy, and while that worked initially, the company's performance has deteriorated, and is at present in a bad state, where our best products are entering decline and we have no new products in the pipeline, as we still have older models on the market that are making no money.
Innovations in Smartphone Apps Wireless technology is one of the fastest-changing phenomena in the world today. No single day passes without the telecommunication industry experiencing some new development that revolutionizes the way information is accessed and used. This technological evolution brings about improved security, increased coverage and greater throughput, and in so doing, impacts on information accessibility. Although this evolution has had an impact on almost all spheres of human
X7 is also very sensitive to the price, thus when its price is cut down, the price would automatically raise the figures of product's unit sales. Therefore there is a requirement for the price to be lowered so that the unit sales figure to be raised. The product price and the profit which is being targeted into CVP are put under R&D to sum up the total sales capacity
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