In such a context then, the retailers -- including Marks and Spencer -- have difficulties in retaining their customers and preventing competitive items from replacing their own products (Dalic, 2004).
Competitive rivalry
Last, in the environment that has already been described, the competition among the retailers is intense. This competition is intensified by forces such as changing consumer demands, an increasing number of retailers in the market and a stagnant demand for products. In this setting, retailers strive to create points of difference in order to satisfy and retain their customers (Kneer, 2009).
References:
Ahlstrom, D., Bruton, G.D., 2009, International management: strategy and culture in the emerging world, Cengage Learning
Alon, I., 2000, Marks & Spencer: a case study in international retailing, Izmir Ekonomi Universitesi, http://homes.ieu.edu.tr/mdemirbag/523/marksandspencer.pdf last accessed on May 29, 2012
Browne, D., 2000, Heinemann business studies for as level, Heinemann
Dalic, T., 2004, Wal-Mart's European business strategy, GRIN Verlag
Floud, R., Johnson, P.A., 2004, the Cambridge economic history of modern Britain, Vol. 3, Cambridge University Press
Fuller, C., 2008, Sustainable workplace 2008: special report, Workplace Law Group
Hallbauer, S., 2008, Retail marketing and new retail idea -- Marks...
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