SWOT Analysis: Mercy Medical Center
Strengths
Mercy Medical Center is known for its strong workforce, composed of highly competent nursing and medical staff. Aside from their qualifications, Mercy's competent salary rates enabled the hospital to have a low staffing turnover unlike other hospitals in Baltimore, Maryland.
As support to the hospital's strong workforce, the hospital also has a strong training program for advanced studies for nurses. Mercy RN is a program in Mercy that allows its nurses (and even those outside of Mercy) to pursue advanced studies on nursing research and evidence-based practice of nursing.
Mercy Medical Center's organizational capacity is considered strong and mature with its continuous development across Baltimore, establishing new health centers and services, including an academic institution and a community foundation, and receiving numerous awards for its healthcare, medical, and charitable work not only across Baltimore, but also across the state.
Mercy Medical Center continues to be a "Center of Excellence" for the following medical specializations, similarly offering a vast array of medical and healthcare services for its immediate (primary) and secondary communities: breast cancer, digestive health, lung diseases, endocrinology, cancer, eye and cosmetic surgery, gynecology, heart, internal pain, orthopedics, neurosurgery, oncology, urology, vascular diseases, and women's health.
Mercy continues to practice nursing based on evidence-based research studies developed within the Mercy community and from outside of the institution.
Mercy Medical Center is considered a "reputable" hospital in Maryland, where quality patient care is provided and competent staff (nurses) and medical doctors are housed / employed.
Market Analysis � Emirates Anilines 37Market Analysis � Emirates AirlinesTABLE OF CONTENTS1 PART I 41.1 Macro-environment Analysis 41.1.1 PESTLE Analysis 41.2 Micro-environment Analysis 91.2.1 Five Forces Analysis 91.3 Internal environment Analysis 121.3.1 SWOT Analysis 122 PART II 162.1 Market Segmentation 162.1.1 Demographic Segmentation 162.1.2 Psychographic Segmentation 162.1.3 Behavioral Segmentation 172.1.4 Geographic Segmentation 172.2 Targeting 182.3 Market Positioning 182.3.1 Perceptual Map 192.3.2 4Cs of Positioning 223 PART III 243.1 Strategies for
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