The third thing to be included in addressing the customer base is that of presenting testimonials from people who used the Closure procedure in the past and can now vouch for its benefits. The company would generally call on past customers and ask them to give their testimonials on camera, so that they can be included in video commercials, and in writing, so that they can be integrated on the company website, in pamphlets, fliers or other means of communicating with the audience. The usage of testimonials form satisfied customers will further enhance the desire of prospective clients to cure their varicose veins with the Closure system, as they will see and hear how easy the procedures has been and what great results it retrieved.
Related to testimonials, it is also advisable to include those of medical doctors which worked with the Closure system in the past, have become convinced of its utility, and can now vouch for it. Hearing a medical doctor praise and recommend the system will help the customers make up their minds in favor of the Closure system. Following this line of thoughts, it could be useful to include the testimonials of IT specialists, vouching for the innovative and useful characteristics of the Closure technologies. What should however be remembered is that all testimonials should be brief and concise, so that they do not bore the audience.
Finally, the campaigns should address and answer any potential concerns or objections on the part of the consumer. An example of a question that could be found in the people's thoughts refers to the costs of the procedure. Since the VNUS Medical Technologies proposes an innovative, non-traditional way of curing varicose veins, what are the costs? The consumer might wonder if the basic medical insurance will cover the costs. And since this is the case in the United States, the marketing campaign should, beyond any doubt, state that the procedure is covered by medical insurance and it would not generate additional costs for the patient or the medical facility.
Assuming that the marketing campaign...
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