SWOT Analysis: Dresser-Rand Dresser-Rand is a compressor company that is world-renowned and aims to please its customers any way that is necessary. It also makes steam turbines and several other products (www.Dresser-Rand.com).It has made a name for itself, and its reputation is based on the quality and reliability of its products. Since it has been around for over 100 years, this reputation has carried it from one technological age into another, and now it has a Web site where customers can learn about and purchase products (Products and Services).

Like every company, it has both strengths and weaknesses. It also has opportunities for growth, and threats to its business and market share. The purpose of this paper is to discuss these different areas and provide a statement of opportunity (or problem statement) for Dresser-Rand that deals with e-commerce and development in that area, since it is an area of business and technology that continues to grow.

Strengths

The biggest strength that Dresser-Rand has is its reputation. Since the company has been around so long, they have made a name that people recognize. This is important because companies that have recognizable names tend to do more business then companies that many people have never heard of. Dresser-Rand has given much to their customers, and their philosophy of making sure that the customer is happy has helped them build into a company that people enjoy doing business with.

Another important strength of Dresser-Rand is that they have changed over time to keep themselves at the forefront of technology and innovation. They make several products, and this helps keep them in a large area of the market, since the more diversity they have, the more areas of the market they can sell to. Those businesses that diversify can usually keep their market...

They have not really spent much time or money on any kind of e-marketing before. Although they have a Web site, many other companies have been e-marketing in the past, and it is these companies that are recognized by those who do almost all of their business over the Internet. These other companies get their names out there on the sites and in the emails that get read by their customers. Dresser-Rand does not do this, and this is something that they will need to work on in the future if they want to continue to command a large market share.
Another weakness is complacency. Like all companies that have been around for a long time, Dresser-Rand assumes that they are safe because of their strengths. This is unfortunate, because even large, well-established companies have been forced to close because they didn't realize until it was too late that their competitors had taken over the market and their market share had slowly dwindled away. The fact that Dresser-Rand hasn't done much in an e-marketing sense shows their complacency in the area of Internet development and technology. Even though they have kept up with technology in their products and by creating a Web site, their marketing strategy needs work.

Opportunities

Even though Dresser-Rand has weaknesses that are roughly equal to their strengths, they have opportunities that can help to keep them a competitor well into the future. The Internet is the main opportunity that Dresser-Rand has right now. They can take ideas for e-marketing and study what their competitors are doing to help them work toward a better e-marketing strategy and a higher…