(Interview with G. Piccirlli, marketing consultant, March 21, 2010). Targeting has helped the company select its florists and to create customized web-landing pages. By embedding location specific terms in Google AdWords, it has been able to attract customers from the geographies in which they have floral suppliers. This ability to attract geographic specific customers has allowed the company to create localized website landing pages which further reinforces its' brand positioning of "your local florist." What is most interesting about Ready Flowers is that its use of technology has produced an online only company. Ready Flowers does not require a brick and mortar storefront, an inventory of fresh flowers, nor do they need delivery capability....
They have left this to their partner florists and have focused on what they are good at which is using technology to simplify the purchase of flowers and to be an efficient marketing channel to thousands of local florists who need not invest in creating/managing a website. The florists have not had to change their business processes nor has the consumer need to change the way they search for a florist online.
E., the ability to read music) or color marks (access to and familiarity with the Pantone chart)." (Matheson, 2003) There is a question regarding 'scent depletion' as noted in the work of Matheson who states: "The overall number of scents of a favorable character which are intelligible to the majority of the public through a straightforward written description and suitable for product identification are, presumably, rather limited. According to this theory,
Any successful services business embodies and continually reinforces the values of service timeliness, reliability, empathy, assurance and tangibles (TREAT) (Sedlock, 2010). These attributes are also essential for any service business to gain trust through authenticity as well (Pine, Gilmore, 2008). Given how synchronized all aspects of their services need to be in order to delight customers, it is apparent how critical communication between employees and customers are in the
Harriet Tubman: the Making of a Hero There are people who are way before the times that they are born into and must live in. A shining example of this is the woman Harriet Tubman, who led the Underground Railroad in the mid-1800's, freeing over 70 people in her 13 trips to the south. [1] What was it about this remarkable woman that gave her the strength and courage to risk her life
S ome aromas even affect us physiologically" (p. 38). Researchers exploring human olfaction have determined that: faint trace of lemon significantly increases people's perception of their own health. Lavender incense contributes to a pleasant mood -- but it lowers volunteers' mathematical abilities. A whiff of lavender and eucalyptus increases people's respiratory rate and alertness. The scent of phenethyl alcohol (a constituent of rose oil) reduces blood pressure. These findings have contributed to the explosive
Chocolate: Behind Its Bad Rap In today's society, chocolate is everywhere. It seems that people have developed a love-hate relationship with chocolate. According to the U.S. Department of Commerce, in 1997, the average American ate 11.7 pounds of chocolate. American adults ranked chocolate as the most-craved food and as their favorite flavor by a three-to-one margin. (Mustad, 2001) Throughout the world, exists a society of chocolate lovers. While Americans consume, on average,
O Brother, Where Art Thou? Homer in Hollywood: The Coen Brothers' O Brother, Where Art Thou? Could a Hollywood filmmaker adapt Homer's Odyssey for the screen in the same way that James Joyce did for the Modernist novel? The idea of a high-art film adaptation of the Odyssey is actually at the center of the plot of Jean-Luc Godard's 1963 film Contempt, and the Alberto Moravia novel on which Godard's film is
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now