Cole states in her article, "Tourism has the potential to empower communities and the sustainable tourism agenda needs to focus on how to bring this about. As the case study illustrates, understanding tourists and tourism processes is the first stage to empowering the local community to make informed and appropriate decisions about their tourism development. Considerable investments are required in communication and trust building between the actors in tourism. This paper examines how action research, focus groups and the creation of a tourism forum can be concrete, first steps towards achieving sustainable tourism development in the 21st century" (Cole, 2011, pg.45). Communication is important and is often overlooked or left out when dealing with communities in remote or unique locations and environments.
Educating the tourists about the practices of sustainable tourism is just as important as the sustainable tourism aspect of the development and activities. Ballantyne et al., (2006) show that much of the tourism that takes place around endangered species, places, and sustainable tourism activities comes from a specific tourism. This goal is to help preserve the ecosystem and flora and fauna, and can be exploited by a sustainable tourism developer as long as the tourists understand their positive impact. The concepts of specific carrying capacity and policy implementation, relative to visitors impact on the environment, are often misunderstood by the general public.
One case study demonstrates that there is a relative disconnect between the general public's day-to-day behaviour and perceptions and the concept of sustainability, from an educational and behavioral perspective. The Miller et al., (2010) helps to break down this disconnect and offer solutions to help reeducate the general public on how to behave and perceive sustainable tourism and vulnerability destinations. This case study begins by stating that, "The research shows a lack of awareness of tourism's impact relative to day-to-day behaviour, feelings of disempowerment and an unwillingness to make significant changes to current tourism behaviour." (Miller et al., 2010, pg.627). These significant changes are many, but the idea that education is critical in helping as a force multiplier of sorts in the sustainability aspect is an important one to recognize. The sustainability becomes much easier and can even be prolonged and exacerbated through education programs that allow the general public to make the connections between carrying capacity, limits of acceptable change, and their personal role and responsibility as a unique stakeholder in the environmental health of a sustainable tourism destination.
Education is therefore a key in helping to highlight the importance of the sustainability aspect of a tourist location or developed site and must be incorporated into the sustainable tourism aspect in business or development. This has the effect of helping to guarantee future tourist patronage while maintaining a healthy respect for the sustainability and goal of preservation specifically. This report outlines the concepts of education and shared responsibility by stating, "The findings suggest that wildlife tourism management practices that enlist tourists as conservation partners, communicate the reasons behind any constraints imposed, and present a consistent message regarding interactions with wildlife, are likely to be most successful in meeting the needs of both tourists and wildlife." (Miller et al., 2010, pg.627). Tourists must feel as though they have a personal responsibility or stake in helping to maintain the sustainability aspect.
Limits to growth are an important consideration within the sustainable tourism domain. This is to say that tourism is limited in growth by many factors, each factor coming into play at a different time or within a different means. Luo and Deng have studied sustainable tourism and limits to growth relative to education and environmental sustainability attitudes in China. They have found, interestingly, that the attitudes of those within the sustainable tourism industry, specifically those who are more concerned about the sustainability factors relating to growth, tend to help direct the tourists' experience and lead to the possibility of future positive growth.
The same can be said for a correlation between negative experiences and attitudes. This is where positive education and limitations to growth that are reasonable and justifiable from the perspectives of both the local community and the tourists themselves become important. Commenting on these aspects, these authors' report finds, "The results indicate that tourists' environmental attitudes are various across all four tourism motivations. Specifically, those who are more supportive of limits to growth and who are more concerned about ecocrisis tend to have a higher desire to be close to nature,...
In fact, marketing ecotourism itself can be a major challenge for many. The Internet is riddled with advertisers who claim the ability to market ecotourism with great success. The International Ecotourism Society, however, recommends supporting education in ecotourism, making more information about ecotourism visible and available, and using the media, as well as smaller ecotourism agencies, to raise awareness about ecotourism excellent marketing skills. In fact, this way of
Ecotourism and Community Development Economic Impacts of Ecotourism Ecotourism infrastructures often bring major economic gains to rural areas in many countries. A 2009 study of the Kamchatka Peninsula in Asian Russia by Watson et al., for example, showed that nearly one-third of visitors to the area were arriving from locations outside of Russia to enjoy hiking, cross-country skiing and other nature-based activities. The authors of this study noted that Non-Russian visitors reported
Plus, we will spend a lot of money bringing tourists to an area that will soon lack traditional lifestyle. We could lose big. Indeed, this comes to pass and the tourism project is fading. We will now split off with Agustin for greener horizons, where the community supports the venture more and is less self-destructive. The exercise, however, takes a left turn here. When we decide to split, we are
The article by Kimmel (1999), besides the analysis of the trend towards learning, points out that learning is a process that must be guided and managed. This means that new methods and techniques must be established within the industry to make cultural and environmental learning an integrated and effective part of ecotourism. Leadership and guidance are therefore emphasized as essential in this process. Ecotourism not only benefits the environment but
Ecotourism in Brazil The premise and primary focus of this research is that the ecotourism in Brazil has been underdeveloped and that it could serve as an even greater source of income on both a local level and national level for the Brazilian economy. The nature of this research is such that quantitative results, such as those obtained from questionnaires and surveys, would leave many questions unanswered. There are many
Ecotourism Industry in Costa Rica and Cuba Many countries rely upon tourism as a major source of revenue for local businesses. The volatility in the industry has often caused major financial downturns for tourism-based economies. To deal with this problem many countries are targeting a new consumer, the eco-friendly traveler. Ecotourism is the fastest growing sector of the tourism industry with an average annual growth rate of 20 to 30%.
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