Schaltegger, S. & Wagner, M. (2010). Sustainable entrepreneurship and sustainability innovation: categories and interactions. Business Strategy and the Environment 20: 222-237.
Schaltegger & Wagner (2010) create a usable framework for sustainable entrepreneurship, sustainable innovation, and sustainable business development in "Sustainable entrepreneurship and sustainability innovation: categories and interactions." The article first addresses the purpose for the research. Companies have been traditionally culprits in creating both environmental and social justice problems, necessitating regulations imposed externally. Driven solely by profit, a company will not be likely to pursue innovation or sustainability entrepreneurship unless it was profitable to do so. The authors point out that while this may be true with some organizations in some sectors, that otherwise the business environment is changing. A new framework based on current business trends is proposed by Schaltegger & Wagner (2010). This new framework is based on the fact that many companies -- and their managers -- "have been core drivers of sustainable development," (Schaltegger & Wagner, 2010, p. 223). The purpose of the article is not necessarily to find out why this is so (eg. improved ethical climates in organizational culture) but to find out how this fact can be transmuted into effective action that promotes social and environmental justice. However, the authors do suggest and assume that innovation that is sustainable is implemented because of the competitive environment. Sustainable entrepreneurship is a trend that reveals the connection between social justice, environmental ethics and corporate responsibility to shareholder value.
There are four main types of sustainability oriented entrepreneurship enterprises. The authors define "ecopreneurship"...
The article is an exciting approach to capitalist development in that it finds conditions under which sustainable entrepreneurship and sustainability innovation emerge spontaneously and can practically work. As the study points out, one of the classical things that capitalism does is to "creatively destroy." It is this ability to destroy what is old and does not work and build and impose what is new and does is the primary benefit
Entrepreneurship Research and Service Design (Interdisciplinary and Collaboration) a) Describe your group research and how it was developed. Our group examined the potential for revitalizing areas in the dilapidated metropolitan areas surrounding and within Detroit, Michigan. We developed various ideas that were geared to repurposing structures and materials found within them. It is common for abandoned structures to contain valuable raw materials, though much effort will be necessary to dismantle and refurbish these
administered to 50 respondents. The data obtained from these participants was credible for analysis since there were no substantive missing values. The questions were based on a Likert Scale that made it easier for participants to provide their responses and enhance reliability. Data obtained from this instrument was analyzed using descriptive statistics and measures. In this case, the researcher utilized Cross Tabulation analysis and Chi-Square analysis. Participants' Demographics This study had
Innovation Models Lead to a Sustainable Business -- Closed vs. Open Innovation Following the introduction of the concept of open innovation, the exploration in the area has increased significantly. Open innovation involves the utilization of purposive knowledge inflows and outflows to help in the acceleration of internal innovation and the expansion of external markets for innovation. On the other hand, closed innovation refers to a situation where every activity is
By reaching this objective, the company can also attract a larger number of investors, and increase its investment capital. In addition to this, the company can use this strategy in order to market its innovative products and services. Stonyfield Farm is another company that uses life cycle thinking and assessment techniques (Schatsky, 2012). This is intended to help the company identify packaging systems with improved environmental performance. The company
Consumption Sustainability According to The World Commission on Environment and Development (WCED), "Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs." There are many issues related to this important concept that have global implications. The purpose of this essay is to discuss the issue of consumption and how it affects the ability of the environment to continue
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