The complaints centralized in the documentary reveal high degrees of discontent at the level of stakeholders both within the firm, as well as outside it. Within the company for instance, the employees pin point to a wide array of uncompetitive and demotivating practices. Within the external environment, complaints are forwarded by customers, local farmers and various other members of the communities in which the firm operates.
All in all, it becomes obvious that the business model implemented by Wal-Mart is not a sustainable one in the long-term future. The company is still registering success as it implements the low price strategy, which appeals to people especially in the context of the internationalized economic crisis. Still, such an approach to business is not sustainable within the long-term.
In order to ensure its long-term success however, it is necessary for Wal-Mart to address each and every aspect of the complaints forwarded by the various stakeholder categories. And this is important not only to satisfy the isolated stakeholder groups, but even more so as this discontent tends to generalize and would impede the company from attaining its objectives.
In this setting then, it is necessary for Wal-Mart to devise a new business approach which is more sustainable, and through which it creates more value to all customers, business partners, employees and the general communities in which it operates. Some recommendations in this sense include:
Developing and implementing training programs for the staff members, and then presenting them with promotional opportunities
Eliminating all signs of discrimination
Presenting the staff members with incentives to increase their performances, such as better medical coverage,...
Wal-Mart Inc. Wal-Mart is an American-based multinational discount store, currently operating more than 11,000 retail outlets in 27 different countries, and serving approximately 140 million customers weekly. Headquartered in Bentonville, Arkansas, Wal-Mart grew from a small family-managed retailer in 1945 to the world's largest retailer, and was named the world's largest company by revenues in the 2014 Fortune 500 list. The company operates its retail stores in two forms: i) Sam's
Wal-Mart Porters Wal-Mart Strategic Management Wal-Mart mission is based on the model that by simply saving people money so they can live better. The philosophy and overall business strategy was developed based on a simple idea created by founder Sam Walton: offer shoppers lower prices than they can get anywhere else. This strategy has been the basis of an incredible history and growth record for the company. This strategy still guides the
Robson Walton - Chairman of the Board of Directors of Wal-Mart Stores, Inc. Stephen P. Whaley - Senior Vice President and Controller Eric S. Zorn - Executive Vice President and President, Wal-Mart Realty III. INTERNAL ENVIRONMENT: STRENGHTS and WEAKNESSES A. CORPORATE STRUCTURE Wal-Mart's retail division is formed from four major subsidiaries: Wal-Mart Discount Stores, Wal-Mart Supercenters, Wal-Mart Neighborhood Markets and Sam's Clubs. (Wal-Mart Facts, 2007) Wal-Mart Discount Stores more than 1,000 in U.S. alone average
Corporate Mission As the largest mass merchandiser in the world, Wal-Mart's work in supply chain execution, research, and policies defines best practices for the broader high volume retailing industry worldwide. Wal-Mart is comprised of three operating segments including the Wal-Mart stores, Sam's Club and the International Stores. The typical Wal-Mart discount store as 50 departments or more and a few are offering groceries in addition to apparel, fabrics, stationery and books,
Another advantage for Wal-Mart is their brand. They have a reputation for industry leadership, and are widely considered by the public to offer the lowest prices. This message has been consistently reinforced in Wal-Mart's promotions. Of these advantages, buying power is truly sustainable. Wal-Mart's size gives them this advantage, and there are no serious threats to their size at this time. They were able to achieve their size in an era
The Price-Sensitive Affluents, Wal-Mart has learned (Wal-Mart Annual Reports) is more interested in finding an exceptionally good deal and not necessarily concerned about the shopping experience. This is particularly true as one of the strongest factors influencing the execution of their strategy, the emerging global recession during this timeframe, takes hold. Again as with the Price Value Shopper and the paradoxical purchasing patterns of the Brand Aspirational segment show,
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