Survival of Zi Wei Do Shu or the Purple Star Astrology The psychology and behavior of individuals has been studied using the astrological structured for years, however this aspect has not been evaluated and researched in detail especially in the context of the Purple Star Astrology from the Chinese Astrological Structures. This section reveals a concise, yet comprehensive review of preceding theories and researches of human behavior and psychology existent within the Chinese culture, particularly Hong Kong, based on the structures of the Purple Star phenomenon, which have had a significant influence on the study of consumer behavior and psychology within the specified region as well as the West. The aim and objective of this section is to draw a profound theoretical foundation to solve the current existence and relevance of the Purple Star Astrology (Bonaiuto et al., 2010).

Research pertaining to human behavior and psychology has primarily focused on three different aspects. Firstly, research has focused on the use corporate strategies and plans, which influence and persuade the consumer to purchase or use the merchandise, products or services. Secondly, research has focused on understanding and revealing ways and means to protect humans from harms-way, through analyzing their astrological layout of their stars and predicting their life choices and the impacts of these choices or (on a corporate level) when they use purchase products, merchandise or services. Thirdly, research has made efforts to understand the cognitive aspects of the individuals, their behavior and psychology, which results in either acceptance and purchase or rejection of a certain aspect of life. The aim of this section is neither to understand ways and means to protect individuals from harms-way through analyzing astrological standards of the Purple Star and its application nor is the aim to reveal corporate strategies and plans, which influence and persuade the consumer to purchase or use the merchandise, products or services. Instead, the aim of this section is to sketch a theoretical framework of consumer behavior and psychology to assess the relevance of the Purple Star Astrology and Feng Shui principles in the modern era (Bonaiuto et al., 2010).

It is worth noting here that research on human behavior in psychology is a very complex and multifaceted phenomenon. It may seem rather dry and slow when compared with the study of either understanding ways and means to protect individuals from harms-way through the study of stars or of revealing corporate strategies and plans (especially the use of media and cultural depictions through media), which influence and persuade the humans to behave a certain way or to purchase or use the merchandise, products or services. However, our aim and objective has been to present theories and researches pertaining to this subject so that we may be able to clearly understand the complex issues on human behavior and psychology in order to underline the relevance of the Purple Star Astrology and Feng Shui principles in the modern era (Michael and Thomas, 2005).

As mentioned above, human psychology and behavior has been under study for several decades. Similar studies on consumer behaviors have been conducted within China and Hong Kong though. Consumer's evaluation process, their decision process, their acceptance and rejection process, has been assessed and discussed by many philosophers and researchers. However, most of the research lack good coordination and fails to establish relations between different aspects of consumer behavior and psychology. Most researchers tend to deal with study of consumer behavior and psychology as researches on atom or chemical elements are dealt with. Researchers fail to recognize the usefulness of studying consumer behavior as a whole than in small deliberately-created fractions. Therefore, this research will also discuss the central issues surrounding this phenomenon by revealing vital and influential research studies on small deliberately-created fractions carried out in the past and then attempts to establish a relationship between them in order to craft a theoretical consumer behavior model. This approach will not only create a strong theoretical foundation for this research study, but also greatly assist this study in resolving the research problem. Also, this study will answer some of the primary questions when dealing with Feng Shui including these particular aspects: the cultural survival of Feng Shui and specifically its branch of Purple Star Astrology; the intellectual vs. superstition debate; the relevance of Feng Shui in modern times; the faux perceptions of Feng Shui books; and, representation of the 'classical texts' of Feng Shui e.g. Book of Changes and the Book of Burial in Yang's snippets. The study will also recommend the use of sponsorship in the promotion Feng Shui...

In other words, the person performing the cultural/social behavior has to either perform it or refuse to perform it, at his own free will; failure to do so will result in either imperceptible expression or no expression of intention at all. It is also worth noting here that all forms of behavior do not meet this criterion, that is to say, not all behaviors are resultants of motivation. As Ajzen (1985) in his study of "intention to perform behavior" reveals that human behavior is also triggered by certain non-motivational dynamics, such accessibility of fundamental opportunities and resources necessary for human survival. Ajzen points out that these resources and opportunities are time, cooperation, money, skills etc. Therefore, people control their behavioral performance either through intention to perform behavior or through availability of certain fundamental opportunities and resources, as mentioned above.
The fact that behavioral performance relies jointly on intention to perform behavior and availability of certain fundamental opportunities and resources has been under study for a very long time. For instance, Hull (1943) studied this phenomenon using animals as his subject. Similarly, Lewin, Dembo, Festinger, & Sears (1944) studied different aspects of aspiration and its influence on behavior. Similarly, Triandis (1977) studied interpersonal behavior and revealed a number of "facilitating factors." Most research studies conclude that behavioral performance is directly related to intention that triggers motivation and availability of certain fundamental resources. Kelli McCormack Brown. (1999), reveals that the purpose of "theory of planned behavior" is to assess, evaluate and comprehend the behavioral performance, which are not in volitional control. Furthermore, he writes that through "theory of planned behavior" psychologists and psychiatrists recognize when, how and where to intervene in order to prompt and change their behavior. Lastly, "theory of planned behavior" helps explain almost all aspects of human behavior.

When focusing on the aspects of astrology and how that impacts people's behaviors, it is important to note that Feng Shui astrology is not based out of tangible theories and hence when the theory of planned behavior is applied to understand the dynamics and impacts made thereof, it has to be done after understanding what the astrological figures are. Hence, from here on we will discuss the TPB under the astrological principles.

The most significant Feng Shui astrological standard that can be observed within China and particularly Hong Kong is the Purple Star. This standard utilizes nearly 30 chief stars out of a total of 100 and has been a popular astrological practice for numerous centuries. These stars are then charted across a total of twelve Palaces (Houses). These houses symbolize a variety of behavioral characteristics of an individual's lifestyle and existence including aspects like destiny, family, health, career, travel etc. The specific names of these houses are as such: "Fate, Brothers and Sisters, Spouse, Children, Wealth, Health, Travel, Friends and Associates, Career, Property, Leisure and Parents." The position of every one of the 30 stars is established based upon the specific date, time, day, month, year of the querent as they are in the lunar calendar. Based on these positions, the TPB practitioners can analyze and incorporate the reading of the Chinese astrologers that includes intangible aspects like luck and fate a.k.a. Ming. According to the astrological principles, the fate of an individual is always permanent i.e. The emotional attachment an individual feels towards his/her parents might be stronger towards only one as opposed to both. Where Feng Shui gives no reasons for this inclination in the Purple Star structure, the TPB practitioners can further support the structure of Purple Star by analyzing the reasons behind this inclination. This will be an important addition as the reasons portrayed in the Purple Star structure will always be based on the position of the stars within the Parents Palace which cannot be tested or measured in research methods. On the contrary, the aspect of luck is the one variable that can alter in accordance to the activities of the individual and is based on the position of the stars in the specific year and decade. It is ascertained by the existence of fortunate and ill-fated stars in every Palace, with each of…