Survey Administration plan

¶ … Administration Plan

To analyze the views of the general public about the Stanley Park project

To determine whether Stanley Park meets the needs of the public

To identify opportunities for service improvements in the project

I am:

Gender:

Male

Female

Age:

Under 18 years old

years old

years old

years old

Over 45 years old

Ethnicity/race:

White/Caucasian

Black/African-American

Hispanic/Latino

Sector:

Public/government

Private

Non-governmental/not-for-profit

How would you rate:

(please circle)

= awful, 2 = bad, 3 = okay, 4 = good, 5 = great

The design of Stanley Park

The environmental friendliness of Stanley Park

The amenities provided at Stanley Park

The comfort of the provided benches and lawns

Extras provided at the park

In your opinion, how important is it that: (circle)

= awful, 2 = bad, 3 = okay, 4 = good, 5 = great

10. Stanley Park is comfortable and pleasant

1

2

3

4

5

11. Stanley Park is eco-friendly

1

2

3

4

5

12. The natural landscape of the area is preserved

1

2

3

4

5

13. What else would you like to tell us about the park?

Reliability and validity

Reliability issues may arise from the questions being unclear or ambiguous leading them to produce inaccurate answers. Another issue could arise from instructions provided being inconsistent or unclear. These are minimized by testing the questionnaire with a small sample to ensure that the questions are well understood and issues of ambiguity with the questions or instructions are eliminated Wikman, 2006.

Validity issues could arise from incorrect interpretation of the meaning when analyzing the data. The study may measure aspects that the researcher had not intended to measure Brewer, 2000.

Validity can be ensured by comparing the data from this study to others that use similar processes or have similar aims.

Survey distribution plan

Several sampling plans are available for this study. Random sampling is one form of sampling where participants are selected at random. Convenience sampling chooses individuals who are at a particular place at a particular time, while purposive sampling where persons are chosen with an intention. The survey will be distributed to individuals visiting the park. Random sampling is not feasible because achieving a true random selection of persons is difficult in this setting. These will be a combination of convenience and purposive sampling to ensure a mix of different ages, cultures or ethnicities, and genders. Several survey personnel who will be stationed at strategic places in the park will distribute the questionnaires to persons at the park. The distribution of these survey personnel will be targeted at ensuring that a wide range of individuals with different reasons for visiting the park is interviewed.