Also, B2B's larger unit transactions mean that more may be loss if a competitor is alienated. Alienating a competitor with whom one has deep and long-standing relationships can be dangerous in B2B, since there are often more complex and lengthy selling processes involving many players in B2B. This is why B2B sales are so focused on maintaining key accounts, often with long-negotiated contracts.
Multiple purchasing influences in an ever-shifting market can mean alienating a valuable customer, and losing a key buyer can spell the end to the business. (Marketingprofs.com, 2005) In B2B there must be more precise records of large shipping orders (such as shipping documents and funds orders) that add to costs. (Davidson, 2005)
Integration within and along the value chain can still be more easily maintained between individuals B2B, as all wish to maximize value. Despite competition, sharing sales forecasts in is more likely in B2B, in a way that is not feasible between businesses in the more immediately cutthroat world of B2C. (Davidson, 2005) B2B e-commerce is one way that the value chain has become particularly condensed in recent years, bringing together many international buyers in one area, and shortening the selling process that still requires less advertising than B2C, although the added 'bidding' advantage to see the different prices that are offered can favor buyers rather than sellers. However, Global Health Exchange, a medical supply company, founded in 2000 by Johnson & Johnson, Abbott Labs, Medtronic, GE Medsystems, and Baxter Healthcare, has flourished online in its purveying of medical supplies to businesses, because it reduces costs for the buying entities by shipping in bulk of a large, necessary, yet relatively anonymous product. (Davidson, 2005)
In contrast, B2C entities must conduct transactions with many more potential, but smaller customers, thus...
Supply Chain at Ford vs. Dell Supply Chain Management -- SCM is fundamentally a process that entails the flow and conversion of materials and other resources into products and services, which fulfill the demands of the ultimate consumer. Supply Chains are considered as regards processes, activities and organization. The processes link the activities which carry out this transformation. Processes focus towards the end product for an end user in mind. The
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