In addition, numerous other researchers have also explored the perception relating to supplier alliances, that enhanced collaborative planning produces positive effects on joint business outcomes (Mohr and Spekman; Monczka; Handfield; as cited in Petersen, Ragatz & Monczka). A number of other studies also note similar contentions regarding supplier integration into new product development (Ragatz, Handfield & Scannell, as cited in Petersen, Ragatz & Monczka); supplier development (Krause, as cited in Petersen, Ragatz & Monczka); collaborative planning, forecasting and replenishment (Barratt & Oliveira, as cited in Petersen, Ragatz & Monczka), as well as in a myriad of additional supply chain-related regions. Ultimately, effective collaborative planning improves supply chain performance as it facilitates decisions that reflect a broad view of the supply chain; accounting for interactions among various supply chain firms. Forms the improvements may be noted in include better on-time delivery, reduced purchase prices, increased inventory turns, enhanced responsiveness, better quality, and/or reduced overall cost.
Defining Uncertainty
Merriam-Webster Online (2008) defines the term "uncertainty" as the "lack of sureness about someone or something." Brindley and Ritchie (2004), albeit, define the "uncertainty" "as the absence of information concerning the decision situation and the need to exercise judgment in determining or evaluating the situation, alternative solutions, possible outcome etc.." In addition, in an attempt to describe the essence of uncertainty in an engineering project, Parks (2007) attests that uncertainty exists in the following scenario:
Oil forecasts are a roll of the dice. You may know as much as the oil experts. That is, you know that a barrel of oil is pricey and getting pricier. Beyond that, nobody - not even those who get paid to prognosticate - has a real handle on the push and pull that goes into figuring how much oil people need, how much can be pumped, and how much can be refine. (Parks, p. ***)
Uncertainty, nevertheless, generally involves concern with apprehension regarding a decision or situation, principally about a future outcome or result. This purported apprehension may make planning for the future a difficult task.
Uncertainties in Supply Chain
Uncertainty, propagated across every aspect of the supply chain, can lead to inefficiency in the operation and reduce value. In the supply chain literature, a large number of studies have investigated the sources of uncertainty and techniques to manage them (Levi-Levi et al., 2004; ***; ***; need to list several authors her to match statement made)
Some of the major factors contributing to uncertainty include: the challenge of matching supply to demand, fluctuation of inventory and back-log across chain, inaccuracy in forecasting, delivery lead time, manufacturing yields, transportation time and components availability (Levi-Levi et al., 2004). According to Gupta and Marinas (2003):
The need to account for uncertainty in the planning decisions can essentially be traced back to the core functionality of planning models, which is to allocate resources for the future based on current information and future projections. The foremost consideration in incorporating uncertainties into the planning decisions is the determination of the appropriate representation of the uncertain parameters. (Gupta & Marinas 2003)
In any supply chain, volatility in the demand for goods and services may be categorized as one of the most important sources of uncertainty. The failure of a business to take necessary measures to protect against volatility could have devastating consequences, traditionally derivatives of extremely higher production costs, and customer dissatisfaction and loss in market share (***). Forecast error proves to primarily be a source of uncertainty. Given the increase in product variety and decrease in products life cycles, product demand has become increasingly difficult to forecast. As businesses consider entering into new markets, developing new products, and/or expanding in existing markets, uncertainty regarding the size of customers' demand should always constitute a pertinent consideration (***). Like demand, supply uncertainty serves as another significant source of uncertainty in the supply chain that may also produce devastating consequences on organizations, if/when the necessary measures are not taken to protect against it. When a firm orders goods or services from its supplier, the uncertainty regarding the quantity will be delivered, as well as the time the order will arrive.
Towill, Childerhouse, and Disney (2000) classified the supply chain uncertainty into the following four broad categories:
Process uncertainty affects the internal capacity of the organization to reach the planned production.
Supply uncertainty indicates that the supplier cannot carry out the organization's requirements (in time, right amount and correct specifications - quality or price).
Demand uncertainty concerns the predictability of the demand amount...
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