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The airline industry is subject to a somewhat unique supply-demand curve, and it results in an unorthodox approach to pricing that takes into account a wide range of variables. Airline flights are a perishable good, so the price changes in relation to time. In addition, supply is sticky, because airlines cannot simply cut and gain access to landing rights easily. They must instead make supply decisions periodically, evaluating routes and flight times in the context of market opportunity as well as opportunity cost. Fixed costs are highly variable, especially fuel costs, and this affects pricing as well. Additionally, pricing of ancillary services such as luggage, food and other items sold to passengers factors into the ticket price. Another factor is that of substitutability, especially on medium-haul routes where driving or rail constitutes a viable substitute. Lastly, the strategy of the airline must be taken into account. Southwest, for example, has positioned itself as a discount airline, and therefore seeks to undercut the legacy airlines when flying the same or similar routes.
The basic supply-demand curve can be used as a starting point for understanding Southwest's...
And many have got successful too in earning the market share. The emerging competition by new companies is a growing threat for the company and it should be tackled properly to avoid any future disturbances. In order to further describe the competition Southwest Airlines is facing a Competitive Profile Matrix is designed. The following Competitive Profile Matrix tells about the tough competitors which are in a good position to have
Southwest Airlines. What types of budgets would you recommend for the company? Why? Currently, the type of accounting standard that is being utilized by Southwest Airlines is Generally Accepted Accounting Principals (GAAP). This is the basic benchmark that has been implemented by many U.S. companies to more accurately account for: their budgets, expenses, assets and liabilities. Over the years, it has become common for most corporations to follow these different
Southwest AirlinesTable of ContentsAbstract 1Introduction 1Organizational Setting 2Integration of Chapter Concepts to the Organizational Setting 3Controlling Service Quality 3Biblical Justification 3Customer Value 3Biblical Justification 4Lean Management 4Biblical Justification 4Supplier Management 5Biblical Justification 5Customer Relationship Management (CRM) 5Biblical Justification 6Balanced Scorecard 6Biblical Justification 6Strategy Map 6Biblical Justification 7Process Control 7Biblical Justification 7Conclusion 7References 8Appendices 9Strategic Analysis Data 9Environmental Scan 9SWOT Analysis 9Strategic Issues 9Operating Plan 9Communication of Plan 10AbstractThis paper provides
Business An Examination of Southwest Airlines Globalization and Technology Improving Returns Application of the I/O Model Application of the RBV Model Mission and Vision Statement Stakeholder Influences Southwest Airlines has been one of the aviation industry's success stories; founded in 1967 the airline pioneered the low cost carrier model, and grew organically leveraging a first mover advantage (Morrison, 2001). The airline now operates approximately 3,600 flights every day, employees 45,009 staff and with the acquisition of AirTran in
Accounting Framework The reclassification of this expense from an aggregated category to a specific one, Fuel and oil expense, reflects a shift in how hedging will be done in the future within Southwest. Hedging was treated as a pre-emptive financial strategy within the air carrier, often managed completely off the Income Statement and included in accrued or long-term liabilities (Carter, Rogers, Simkins, 54). Given the market-to-market impact of fuel contracts being
strategic analysis of the Southwest Airlines. By examining the SWOT analysis of the Southwest Airline it is concluded that the best strategy for the company is the low cost leadership strategy because the competitive advantage that Southwest Airlines enjoys is its low operating cost. The company has to plan its future tactics keeping in mind the cost-cutting phenomenon; this will help the company to sustain its position. The recommendation
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