Men in this target market group are concerned about their masculinity and therefore more prone to buy objects that make them feel manlier. If a car promises to mitigate the feminizing effect of being in a committed relationship or in any job that does not involve the demolition derby, then that car might be worth buying. An advertisement like the 2010 Chrysler-Dodge Charger one therefore illustrates well the concepts of target market and predicting consumer behavior.
It is interesting to compare the 2010 Chrysler-Dodge advertisement with the 2011 Chrysler advertisement that aired during the Super Bowl. Although the 2011 advertisement is not for a specific brand of automobile like the Charger, it is nevertheless the same company. In 2011, the advertisement shifts from being puerile as it was in 2010 to being highly sophisticated and well directed. A celebrity endorsement is used, again one that appeals to the target market of white males. Eminem is shown driving one of the luxury models of the Chrysler. At the beginning of the advertisement, the voice over uses keywords and catch phrases that signify luxury, upward social mobility, and the achievement of the American Dream. Anyone familiar with Eminem's biography knows that this Motor City musician did in fact rise from the trailer park into stardom. Eminem does represent the fulfillment of the American Dream. Thus, the use of Eminem in the advertisement appeals to all the working class men who aspire to something greater. This message is more inspiring than the one presented in 2010's advertisement for the same car company.
Furthermore, in the 2011 advertisement, Eminem and the voice over extol the virtues of Detroit. The advertisement is as much an endorsement of the Detroit lifestyle and commemoration of the city's history as it is a sales pitch for the car. The last line of the commercial, printed plainly on the screen, reads: "Imported…from Detroit." The idea is that most Americans have begun buying foreign cars. It is an ethical and...
Super Bowl Case Study With the declining power and reach of traditional marketing media due to technological developments, growing competition and diversification of media channels, the main issue for the Super Bowl is to tap into the potential of word of mouth and buzz marketing to attract advertisements for its commercial profitability. With the decline in popularity of televised sporting events such as the Winter Olympics 2006, the Super Bowl needs
" Tin the way same the bull effortless smashes through a wooden fence to be with their friend. All; powerful images of friendship associated with the Anheuser-Busch brand. The second commercial of Parisian Love is one that shows the bewildering and often confusing culture shock of an American student in Paris. The rapid-fire images of queries shows how a romance moves from being casual to being more anchored in commitment, then
Introduction For this project, I took a look at a couple of commercials from the 2019 Super Bowl. The Super Bowl is the single biggest ad spend in America each year, and most companies create special ads just for the event, many of which will not be shown again. Thus, the approach to messaging and creative is a little bit different, but given the amount of money in play, it is
Super Bowl I - Defining a Tradition by Defying Tradition Super Bowl XXXVII saw the Tampa Bay Buccaneers win their first Super Bowl in the history of their franchise. A franchise that was considered the laughing-stock of the NFL during their tumultuous beginnings where every record they had was a losing one (History, 2003). It's fitting in a way, considering the rise of the Super Bowl came from similar beginnings that
Super Bowl is one of the biggest sporting events of the year. In 2014, it was played on February 2nd between the Seattle Seahawks and the Denver Broncos. While how the game is played and who wins is very important, there is more to the issue. For example, a large part of the Super Bowl is the media coverage it receives. With the popularity of the internet, and especially the
Superbowl Advertisements The diversity of super bowl advertisements Superbowl advertisements: National vs. international audiences Despite the fact that two urban teams were playing in the 2013 Superbowl, the two most talked-about advertisements featured scenes of classic, American rural life. "God made a farmer" was an advertisement crafted for Dodge RAM trucks to celebrate farming culture and generate interest in the vehicles. The life of the American farmer has often been idealized. The advertisement
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