Coca-Cola: Strategy Implementation
The Coca-Cola Company's organization is a double-edged sword. The Company's structure is one of global decentralization in which the Company manufactures and sells concentrates, bases and syrups, owns the brands and conducts marketing initiatives, while its global "partners" manufacture, package, merchandise and distribute the final products. This business model involves a "tall hierarchy" of at least 5 levels in which daily operations are apparently left to lower levels while long-term planning and extended-vision is handled by higher levels. The Company also employs committees to handle vital functions such as audit and budget, while using task forces to study unusual-but-possible repetitive problems that may arise for the Company. The management style is apparently very culturally adaptable, optimistic, passionate, responsible and rewarding, having lower level management handle day-to-day operations while upper management focuses on long-range objectives. The Company's conflict-resolution style is also quite adaptable, using Ombudsmen who are confidential, neutral and independent, so employees can freely voice concerns about essentially any employee concern.
The Company's systems can be somewhat complex. Budgeting involves Finance Committee preparing yearly budgets and reports from numerous sources and submitting all to the Board of Directors for approval. Planning involves such wide-ranging areas as: vision, which involves people, portfolio, partners, planet, profit and productivity; mission, which involves the Company's specific purposes of refreshing the world, inspiring optimism and happiness, creating value and making a difference; objectives, involving human rights, environmentalism, locally important opportunities and quality of life, and providing needed products and services while making a profit; strategies, involving focusing on the market, working smart, acting like owners and being the brand; policies, such as the Company's commitment to privacy for children; procedures, such as multifaceted means of contacting the Company; rules, for example, dealing with...
Coca-Cola Macro-Economic Analysis Coca-Cola is an extremely effective organization. Nevertheless it has a number of difficulties surfacing at this time. The Coca-Cola Company offers around four hundred various consumer drinks and merchandise. The majority are not known as well as seldom observed with regards to accessible purchase. Furthermore, an additional problem the organization ought to deal with may be the health problems associated with soft drinks since it really is recognized that
The company is a beverage company first and foremost, hence refreshing the world. Unlike main competitor Pepsi, Coca-Cola has not veered much outside of beverages, preferring to build its business around its core product and complements thereof. This simplifies the business, allowing for a more manageable organizational structure. The consistency of the company's operations around the world supports is well-supported by these organizational components. In every country, Coca-Cola's business has
Coca-Cola Supply Chain Management-A Coca cola supply chain management The first section of this paper touches on the Coca-Cola Company's historical background detailing the time of its inception and the brains that were behind its formation and growth. This section also touches on the advertisements that have since been used from its inception. This section finally illuminates its mission statement. The second section talks about the challenges that Coca-cola has faced. These challenges
Coca Cola Strategic Plan The Coca Cola Company embodies American ingenuity and capitalism. Since its inception in 1887, Coca Cola has provided happiness and prosperity to the world. Now, 125 years later, the Coca Cola Company has over 100,000 employees and nearly 3500 soft drink brands (1). What has made the Coca Cola Company so unique is its brand image. The Coca Cola brand is very important to the overall business success
Coca-Cola: Strategic Toolbox Structure What is the organization's structure? How decentralized or centralized is it? Coca-Cola Company. (2012). Coca-Cola System. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.thecoca-colacompany.com/citizenship/the_coca-cola_system.html Evaluation: Not objective but reliable and apparently truthful. Valluri, H., Nahata, S., Jangalwa, A., Sethi, G.R., & Narayan, V. (2010). Organizational structure of The Coca-Cola Company. Retrieved March 19, 2012 from Scribd.com Web site: http://www.scribd.com/doc/37483762/Organizational-Structure-of-The-Coca-Cola-Company#outer_page Evaluation: Objective, apparently reliable and truthful. ii. What are the lines of
The company does not discriminate their employees in any way and it ensures that their employees are always satisfied. This has helped the company to have a high employees retention rate and employee satisfaction rate. The company always aims high and this is why the employees are encouraged to be as innovative as possible Veale, Oliver, & Langen, 1995() Culture The Coca-Cola Company believes in their own unique culture which they
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