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Strategy Implementation Term Paper

Business - Management Strategy Implementation

Structure

Southwest Airlines Corporation - http://mba.tuck.dartmouth.edu/pdf/2002-2-0012.pdf

This source explains the organizational structure at Southwest Airlines. This appears to be a very reliable and truthful source with a lot of good information.

Belief Model for the Leadership of Herb Kelleher (Southwest Airlines) - http://mission-coach.co.uk/pages/belief_model_leadership_herb_kelleher.asp

This source takes a look at the CEO of Southwest Airlines. This article breaks down all of the qualities that the CEO has as well as a snapshot of how leadership functions within the organization. This is a good source of valuable information.

Teams and Decision Making in the Strategic Environment - http://www.au.af.mil/au/awc/awcgate/ndu/strat-ldr-dm/pt3ch10.html

This article looks at how Southwest Airlines uses teams in order to carry out the function of the different jobs. It looks at how this type of structure is used to make their employees happy and result in positive outcomes for the company. This is a very valuable resource in order to understand the structure of the company as a whole.

Systems

About Budget Airlines - http://www.ehow.com/about_4830406_budget-airlines.html

This article goes through the things that a budget airline looks at in order to control costs and...

This looks at what goes into a budget for a low cost airline. This has some reference to Southwest Airlines and how they do things. This appears to be a very reliable and trustworthy source.
Customer-Centric Planning Cleared for Takeoff at Southwest Airlines Cargo - http://www.customerthink.com/article/southwest_airlines_cargo_customer_centric_planning

This article looks at how Southwest Airlines uses a consumer centric plan for how they do business. It touches on their sales and marketing plan as well has their performance metrics. It also discusses the key insights that the company uses to ensure success. This is a very valuable source in determining the way the company works.

The Appropriate Number of Measures - http://www.gfoa.org/downloads/PMCommissionIssuePaper7.pdf

This paper looks at how Southwest Airlines evaluates performance measures. Southwest Airlines uses on one measure and that is profit per seat. Southwest Airlines creates an atmosphere of focused flexibility. This appears to be a reliable source of information.

People

Southwest Airlines Corporation - http://mba.tuck.dartmouth.edu/pdf/2002-2-0012.pdf

This article talks about the Southwest Difference. This is how Southwest relies on their employees to make the difference. This answers the question of what are the skills, experience, and knowledge of the company's employees.…

Sources used in this document:
This source talks about the company's values and how they are widely shared accepted by the employees. This identifies the key norms of behavior that they employees carry out. This is a great insight into the employees and their jobs.

The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance - http://www.coachingandmentoring.com/BookReviews/SouthwestAirlinesWay.htm

This source looks at how Southwest Airlines uses conflict to build better relationships. At Southwest, managers are expected to take an active role in resolving cross-functional conflicts. When conflicts arise and are not resolved by the parties themselves, a conflict resolutions process is used. This is a great source in order to understand what goes on behind the scenes at the airline.
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