Strategic planning VS strategic intent thinking
Conventional strategic planning refers to guides created by an Organization or a business to map out how it will reach its goals and setting the foundation to the entire organization to know what is expected of them. This provides the organization with the clear view on how to achieve a stated vision for the chosen potential market target and how a company can attend and serve its customers consistently effectively so as to get profits all the time and not losses.
Eton Lawrence (1999) describes Strategic intent thinking as the purpose the organization is striving for or the intent goals of the company which helps in long-term planning of how to distribute work effectively among its members so as to achieve their goals.
Strategic intent thinking provides focus on members of an organization on how to divide their energy among themselves as they focus on their attention, to resist destruction and to concentrate as long as it takes so as to achieve their goals.
Strategic thinking and strategic planning are interrelated and complementary since they are both necessary in a strategic management process because each on its own is necessary but not sufficient. For one to succeed, he must use both strategic thinking and strategic planning.
Chaudron (2008) says that concepts of Conventional Strategic planning includes;
Vision- This shows the clear picture of how the organization will look like and how I will operate in future. It also shows the products the company will produce, major markets to be served, there competitors and the company's corporate structure.
Mission-This is a precise statement that shows what business the company is dealing with, which markets are to...
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