Strategic Planning Process Scenario
Situational Overview- Forming a company that will market and distribute farming equipment into the country of Romania. Initial situational analysis shows unique challenges based on several factors in the country: long history of communism and corrupt infrastructure; rocky, mountainous soil; little experience in entrepeneurialship; some bureaucratic and/or logistical challenges to getting product into the country (supply chain).
Strategic Planning Process Overview- When contemplating a new venture, one cannot simply go into a new location and begin to set up a business. Instead, it is necessary to form a strategic plan that will allow for direction, making decisions, and allocating resources to pursue the idea, including human capital and finances. Most agree that in order to know where the organization needs to go, it is important to: 1) Define what the organization does; 2) Why and for whom? 3) How do we excel? 4) How do we forgo barriers to entry and beat the competition?
We can use a number of techniques to provide insight into the market planning process: market analysis, PEST analysis, market segmentation, SWOT analysis, positioning analysis,...
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