Verified Document

Strategic Planning May 2010, P. Essay

Contingency planning, then, allows a company to resume operations as soon as possible after a disaster or crisis. It ensures that the company has components in place that promotes its core health and resiliency. In contrast to the others, this type of planning focuses on possible realities rather than concrete factors or reactions to existing factors. According to Kurtz, MacKenzie and Snow (2009, p. 51), marketing planning focuses on implementing strategic planning activities in terms of presenting the product to the customer in a way that would generate sales. Like tactical planning, this is also a short-range planning system that will necessarily change as the environment and result reveals its strengths and weaknesses. This component also includes the communication strategy the company implements to stimulate the maintenance and growth of its customer base. This is a longer-term goal than the marketing strategy that is focused upon promoting new products to new customers. Relationship building has the long-term goals of retaining existing customers for the benefit of possible future sales. This type of planning is therefore highly integrated with the strategic plan, as it functions as a focus upon long-term success that is based upon projected customer preferences.

Administrative planning, according to Wallace and Webber (2010, p. 116), might be said to be the practical component of strategic planning. It concerns the business continuity program in terms of description and documentation. In other words, administrative planning provides a single document that contains planning information such as initial program development, BIA, and risk assessment. Lon-term contingency planning and strategy are also included in the document. Administrative planning also has a more general focus than the other types of planning, in that it provides an all-encompassing vision of the planning process. It is both a long- and short-range glance of the company's planning strategies, from the strategic planning component, to the briefest of implementations and marketing. The administrative plan, then, contains highly detailed information of all the other types of plans...

Furthermore, the administrative plan also provides a schedule for the regular testing of existing plans. As the business progresses through its life cycle, testing is required periodically and at varying depths to ensure that the business caters to an ever changing market and the ever changing needs of the customer.
In conclusion, no business can afford to be without a clearly laid out strategic plan. It is also, however, important to note that this plan should be supported by other planning types in order to successfully implement the business strategy. Tactical planning provides the platform for practical, short-term implementation, while marketing planning focuses primarily upon the customer base. Contingency planning creates a basis of safety from potential disasters, and operates on a long-term, hypothetical basis. All these types of planning are included in the administrative planning document, which is available for scrutiny and modification whenever this is deemed necessary. In any business, planning is one of the most vital components. Without planning, and without identifying a company's strong and weak points within this process, no company can succeed. It is therefore vitally important that all employees be aware of the importance of planning, and how this will work towards the growth and longevity of the company that provides them with a livelihood.

References

Boone, L.E. And Kurtz, D.L., 2010. Contemporary Business. John Wiley and Sons.

Kurtz, D.L., MacKenzie, H.F. And Snow, K. (2009). Contemporary Marketing. Cengage Learning.

May, G. (2010). Strategic Planning. New York: Business Expert Press.

Wallace, M. And Webber, L. (2010). The Disaster Recovery Handbook: A step-by-step plan to ensure business continuity and protect vital operations, facilities, and assets. Amacom Div American Management Association.

Sources used in this document:
References

Boone, L.E. And Kurtz, D.L., 2010. Contemporary Business. John Wiley and Sons.

Kurtz, D.L., MacKenzie, H.F. And Snow, K. (2009). Contemporary Marketing. Cengage Learning.

May, G. (2010). Strategic Planning. New York: Business Expert Press.

Wallace, M. And Webber, L. (2010). The Disaster Recovery Handbook: A step-by-step plan to ensure business continuity and protect vital operations, facilities, and assets. Amacom Div American Management Association.
Cite this Document:
Copy Bibliography Citation

Related Documents

Strategic Planning and Implementation Over the Last
Words: 1581 Length: 5 Document Type: Essay

Strategic Planning and Implementation Over the last several years, identity theft has become a major issue that a number of individuals are dealing with. This is because criminals are using various techniques to be able to gain access to a host of personal information including: bank accounts, credit card / social security numbers and the date of birth. Once this occurs, is when they can assume the identity of this person

Strategic Planning at the Chronicle Gazette
Words: 2969 Length: 10 Document Type: Term Paper

Strategic Planning at the Chronicle Gazette The Declining Newspaper Readership The Strategic Planning The Reestablished Mission of the Chronicle Gazette The Human Resource Planning The Importance of Strategic Planning The Evaluation Criteria The Anticipated Needs of the Organization The Strategies of the Competitors Internal Assessment of the Chronicle Gazette Strengths Weaknesses External Assessment of the Chronicle Gazette Opportunity Threats Proposed Strategic Plans for the Chronicle Gazette The case study presents a detailed and structured analysis of how the preferences of the newspaper reader shifted from the

Strategic Planning for Private Hospitals
Words: 3377 Length: 10 Document Type: Multiple Chapters

Lukacs, RN, asserts (Lukacs, 1984, p. 11). So, with those issues clearly on the table (as they are today in many hospitals), strategic planning in hospitals offers nursing directors a direct path to increased effectiveness, Lukacs explains. The way for nurses to get in on the strategic planning movement and increase their clout and effectiveness within the hospital structure, Lukacs explains, is to do the research necessary that matches

Strategic Planning the Internationalized Economic
Words: 3162 Length: 10 Document Type: Research Paper

5. Strategic recommendation The strategic possibilities mentioned above are all important and have the ability to provide the financial institution with long-term stability. Nonetheless, since the company possesses limited financial resources at the time being, but also due to the complexity of the external and internal environments, not all four strategies can be developed. It is at this stage necessary to implement strictly those strategies which serve the immediate needs of

Strategic Planning in Healthcare
Words: 697 Length: 2 Document Type: Essay

Strategic Planning The strategic planning process begins with setting the objectives of the organization, and the mission statement, vision and values can help to frame those objectives at a high level. As such, the mission, vision and values of the organization are often considered the foundation of the strategic plan, and a natural starting point. Mullane (2002) notes that when used properly, a mission statement can provide key guidance for managers

Strategic Planning Management Health Systems in Hospitals
Words: 1969 Length: 7 Document Type: Essay

Strategic Planning Management Health Systems Two financial metrics that can be used to understand an organization's financial capabilities for strategic initiatives are the ROI metrics and ROA? The ROI metrics address two measures which are resource investments and financial returns (Bloom, 2010). ROI metrics contribute innovation management financial discipline and aid in protect and recognizing the worth of strategic initiatives, programs and the whole investment in modernization. Companies with extremely effective

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now