¶ … Strategic Planning for Business
The objective of this study is to examine the importance of strategic planning for business. Toward this end, this study will conduct a review of the literature in this area of inquiry.
Zuckerman (nd) writes that the concept of strategy 'has roots in both political and military history, from Sun Tzu to Homer and Euripides. The word 'strategy' comes from the Greek 'stratego', which means to 'plan the destruction of one's enemies through effective use of resources'." (p.5) Many of the terms that are associated with strategic planning including "objective, mission strength and weakness' are reported as having been developed by or used in the military." (Zuckerman, nd, p.5)
The work of Swayne, Duncan, and Ginter (2008) state that "strategic planning defines where the organization is going, sometimes where it is not going, and provide focus. The plan sets direction for the organization and -- through a common understanding of the vision and broad strategic goals -- provides a template for everyone in the organization to make consistent decisions that move the organization toward its envisioned future. Strategic planning, in large part, is a decision-making activity." (Zuckerman, nd, p.6)
The work of Beckham (2000) states that true strategy is "a plan for getting from a point in the present to some point in the future in the face of uncertainty and resistance." (Zuckerman, nd, p.6) The work of Evashwick and Evashwick (1988 define strategic planning as "the process for assessing a changing environment to create a vision of the future; determining how the organization fits into the anticipated environment based on its institutional mission, strengths, and weaknesses; and then setting in motion a plan of action to position the organization accordingly." (Zuckerman, nd, p.6)
Zuckerman (nd) writes that strategic planning "has been used in the general business community since the mid-twentieth century. Planning, programming, and budgeting systems were introduced in the late 1940s and early 1950s but used only sparingly by business and...
Strategic PlanningManagement Strategic planning refers to an organizational management activity used in order to set priorities, focus resources and energy, strengthen organizational goals, and ensure that both the stakeholders and employees are working towards common goals. It also assists in establishing agreement around the intended results and/or outcomes, assessing and adjusting the organization's scope of responding to any possible changes within the environment. Strategic management is the inclusive collection of the
Strategic Planning and Implementation Over the last several years, identity theft has become a major issue that a number of individuals are dealing with. This is because criminals are using various techniques to be able to gain access to a host of personal information including: bank accounts, credit card / social security numbers and the date of birth. Once this occurs, is when they can assume the identity of this person
Strategic planning VS strategic intent thinking Conventional strategic planning refers to guides created by an Organization or a business to map out how it will reach its goals and setting the foundation to the entire organization to know what is expected of them. This provides the organization with the clear view on how to achieve a stated vision for the chosen potential market target and how a company can attend and
Strategic Planning Process Explain the basic steps in the planning process The steps included in designing a strategic plan are portrayed underneath. Although the process may appear rational and systematic, it is regularly iterative and evolves considerably over time. Furthermore, it is subject to political pressure and will be changed likewise. Some key planning efforts may not include all the steps depicted. The components and process depicted in the following segment must
All of the above represents the first part of strategic planning. You must know where you are now before you can determine where you should be going. The next step is to analyze the alternatives. It is important to remember that the current list of alternatives is not the sum total of options available. The company should be as creative as possible in the alternative-generating process. The external analysis should
Strategic planning is a systemic and elaborate plan of action expressing the future move or plans a company plans to take. It is a long-term plan that a company puts down in an attempt to shape or build the future. It gives an organization the direction and a goal. This plan can be laid down to cover the near future, but it can run longer depending on the organization's plans.
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