Strategic Plan
The mineral water market is highly competitive, so Deerside will require a comprehensive strategy in order to excel in the marketplace. There are a number of different theoretical approaches that can be taken in order to understand the strategy that the firm should undertake in order to carve out its niche in this market. Before working with these approaches, Deerfield management needs to understand its product and the consumer base for mineral water in general. The product is a mineral water from the Republic of Georgian. As there are few Georgian people in the U.S., there is no inherent appeal to this water on the grounds of its national origins. The primary appeal of this water is expected to be the content of the water. This water is rich in ingredients that have been proved to be good for the human digestive system and the prevention of colon diseases. The company cannot trade explicitly on this benefit without undergoing the full application process from the FDA's dietary supplement laws as per the Dietary Supplement Health and Education Act of 1994. However, the company can advertise the ingredients of the water -- all being naturally occurring - without inferring any benefit. Consumers interested in supplements and natural medicine already are aware of the benefits of these ingredients -- it would be no different from a regulatory perspective as marketing a drink with acai berry juice. The product is, however, differentiated from other mineral waters by the presence of these juices. In addition, the water comes from the Republic of Georgia, a remote part of the world. Shipping from Georgia is difficult and must pass through the Black Sea, the Bosporus and the Mediterranean before crossing the Atlantic. This makes the process expensive for the company.
The first framework by which the strategy can be developed is...
Mineral Water Deerside is a mineral water firm that is marketing a premium mineral water from the Republic of Georgia that has minerals known to contribute to colon and intestinal health. The high cost of bringing this water from Georgia to the United States, combined with its curative properties, necessitates a premium position in the market, so that that the high cost of shipping the water can be recouped in the
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Running Head: INTERNATIONAL BUSINESS MANAGEMENT ADVISOR 4INTERNATIONAL BUSINESS MANAGEMENT ADVISORInternational Business Management AdvisorMarket Entry strategyCompany IntroductionSani-Matic Inc. is situated in Sun Prairie, WI, United States. It is a machinery manufacturing industry. The company has a total of 125 employees across its locations. The company generates about $ 24.52 million in sales. The company designs and produces automatic sanitary process cleaning equipment, from clean-out-of-place parts washers to clean-in-place systems and sanitary
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