The approaches applicable for the entry of market segment require a diligent approach in terms of market and individual leadership. The products and services aimed for entry in market segment requires taking a unique leadership approach. There are two different approaches including the cost leadership and differentiation. The cost leadership approach is taken in order to capitalize the melting market situation.
Strategic Plan 0200
The Management.
July, 2nd, 2013
Leading the Team
Individual Evaluation:
The requirements for leadership role include understanding of the inner self as well as the needs of others. The Emotional Intelligence Theory is presented as an evidence for the notion that leaders require to maintain efficient emotional self-awareness, accurate self-awareness, and self-confidence in order to gain self-awareness, The second domain of the theory is with respect to the competencies of self-control, transparency, adaptability, achievement, initiative, and optimism. The personal competence is dependent on the internal and external factors including the emotional state, values, personal standards, and gathering feedback from trainings of the teams (Walsh, 2009).
The social awareness includes the empathy, organizational awareness, and personal service. The relationships management is also one of the significant requirements in team management and leadership. The requirements of relationship management include interpersonal leadership, influence, and development of team members, change, conflict management, team working, and collaboration. The empathetic listening competence is required to enable the unified direction for self and team members. The regular practice I involved in development of empathetic listening and understand of self and others within the team (Walsh, 2009).
The theory also suggests a five stages learning process for development of essential leadership skills. It includes the listening skills, self-awareness, empathetic listening, feedback, and coaching. The correlation of IQ and emotional Intelligence (EI) is required to understand the male and female members of the team that possess high and Low IQ levels. Similarly the High and Low EI individuals are also present in the teams. It is the responsibility of the team leadership to understand the personality types and deal with the situations accordingly (Walsh, 2009).
The inner belief of the team leadership in achieving organizational objectives and helping the team members to learn skills based on the previous experience is the major challenge faced to incorporate strategy. The skills of the team members are diverse as concluded based on the initial meeting with the members. The variety of skills in different fields will not only enable the team to develop a unique blend of knowledge and experience but at the same time it will also facilitate in developing a successful strategy for entering the new market segment. The team members will be assigned differentiatedtakes based on the skills, knowledge, and experience. Market research, operations, marketing strategy including the development of four Ps for marketing, and execution are functional areas defined as per the project requirements. The team members are designated with the individual tasks and overall responsibility of takes overlook will remain with the team leader.
Situation Evaluation:
The scenario in which the team is required to be developed and perform requires a deep routed understanding of the individual cultural differences and values of the members. The development of the new department within the company is strategically important in its nature hence it is required to understand the cultural and situational circumstances of individual team members as well as the higher management. The setting up of the new department is important in order to assert organizational objectives and achieve results. The importance of business decisions to enhance market presence within the new segment requires a completeunderstating of the market variables and competitor assessments. The swift shift and understating of the market variables will facilitate shorter lead time to market the products.
Determining leadership Approaches:
The approaches applicable for the entry of market segment require a diligent approach in terms of market and individual leadership. The products and services aimed for entry in market segment requires taking a unique leadership approach. There are two different approaches including the cost leadership and differentiation. The cost leadership approach is taken in order to capitalize the melting market situation. The economic condition for business throughout the market is facing challenge to cater customers with respect to their requirements and extend value not only in terms of facilities but price is also a major concern. The approach taken is based on the cost leadership and as a result the business requires catering cost of production, management, and marketing in similar respect.
The team leadership approach is also based on the cost strategy for entering the market segment and team is briefed to control variablesinfluencing the cost of product introduction. The approach is also in line with the strategic objective of the business to provide extensive quality products and services while remaining competitive in terms of price. The price leadership strategy will also enable the business to capture market share and introduce the product to a large number of customers.
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