Comcast in the Context Of Strategic Management Plans
Considering the current status of Comcast in the U.S., it would be safe to say that a strategic management plan would assist employees in having a more complex understanding of the company in general and of attitudes they need to take on in order to improve the environment there. By emphasizing values and by relating to some of the company's most important goals, the company is likely to raise awareness among its ranks. Comcast has been known to expand during recent years and to rebrand some of its products in an attempt to refresh consumer markets.
Vision is among the principal elements that Comcast is interested in creating as a consequence of a strategic management plan. By developing a clear plan, the company is more probable to help employees and markets identify with its products more and actually feel that they have a solid role in the social order.
Comcast has a history of implementing strategic management plans and adding large numbers of customers to the business as a consequence. "During the mid-1990s, Comcast conducted several deals that added more than a million subscribers to its business. The deals (with MacLean Hunter Limited and E. W. Scripps) were completed at prices of about $2,000 per subscriber, the norm at the time." (Handley 144) This success was largely due to the company diversifying its services offer and in buying interest in a series of local networks and cable franchises. This cemented its role in the U.S., as numerous individuals started to associate it with the idea of networks in general, regardless of whether these respective networks were cellular, TV, or other types.
Although its profits have increased significantly throughout the 1990s, the company identified the potential for even larger growth and got actively involved in developing strategic managements that would make it possible for it to become a much bigger cable company. "The first large increment of cash came in 1997, in the form of a $1 billion investment from Microsoft, whose CEO, Bill Gates, understood the power of broadband networks." (Handley 144) Subscribers started to come in at a fast rate and the company started to sell interest in smaller companies it had collaborated with until the time as its management realized that it needed to gather...
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