Strategic Management and Strategic Competitiveness in Coca Cola Company
Assess how globalization and technology changes have affected the Coca Cola Company
Technology and globalization are part of the mechanistic avenues that have played a critical role in the growth and development of Coca Cola Company. Technology is a lucrative avenue of the entity that has contributed to changes in the global business and organizational performance. In most institutions and places of work, technological applications have upraised the general procedures and execution duties that are found within the available measures of performance. In order to have a genuine and a competitive scale in the market, Coca Cola Company has embraced advancement in technological production. Through technology, the company has managed to increase its trading avenues in the market.
For instance, the company has involved numerous technological approaches in marketing its products and services in the market. In order to have an equitable creation of awareness in the market, the company has managed to have collateral and advanced system of marketing. In such cases, the company has used the social media as a marketing avenue within its technological applications in the market. The company as realized the effectiveness and importance of having to deal with all the measures of production within the technological avenues in the modern market. These changes and influences have transformed the general pathways in which growth and development are done within the company (Hitt et al., 2011).
Coca Cola Company has advanced its production and success by engaging in global trends of production and presence in the market. Globalization is one of the basic strategies that are being advanced by the company in a bid to have a restoration in the modern and international market. For instance, Coca Cola Company is a global entity courtesy of its plans and strategies of being a global and competitive feature in the market. In order to have a genuine avenue of being...
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