Samsung Strategic Management and Strategic Competitiveness
Samsung Electronics was established by Byung-Chull Lee in 1969 in Suwon City in South Korea and was at the time referred to as Samsung electric industries. When founded, the company was designed to manufacture computer constituents, radios, televisions and other electronic devices. A decade into its establishment, the company began to manufacture telecommunication devices. Its initial product offerings consisted of switchboards. Subsequently, Samsung started manufacturing mobile phones (Samsung, 2017)
Assess how globalization and technology changes have impacted the corporation you researched
Globalization encompasses a practice by which state and regional economies, communities, and cultures have come to be assimilated through the international network of trade, communication, migration and transportation. In addition, in recent years, the world has experienced a substantial advancement in technology, which has had a major influence on industries and companies. These two aspects have largely affected Samsung Electronics. One of the influences of globalization on Samsung has been its business expansion to various markets across the globe (Hill et al., 2014). Samsung has various business units retailing different products and through globalization, the company has been able to retail these various products across the globe. Not only has this increased the revenue generated by the company, but it has elevated the company's status and brand to a wide consumer base. At the same time, globalization together with advanced technology have enabled Samsung to open increased number of sales networks and assembly and manufacturing plants in various nations. This has given rise to a wider network and more success for the company (Samsung, 2017).
Secondly, globalization has facilitated Samsung's business partnerships and strategic alliances. For instance, in entering the mobile and networks business market, Samsung has formed important partnerships with major companies such as Sprint, Verizon Wireless and T-Mobile. This has enabled the company to retail more products over the years, increasing its bottom-line. At the same time, globalization has created an increase in the number of key competitors faced by Samsung. For instance, in the mobile market, Samsung faces competition from key rivals such as Apple, Huawei, Sony and Nokia. In other business fronts such as electrical appliances, Samsung faces intense competition from competitors such as LG (Hoovers, 2017).
The advancement in technology has significantly influenced the success of the organization. In overall, technology changes have facilitated Samsung Electronics to become a leader in the market renowned for providing cutting-edge and innovative products and services Samsung has been able to retail a wide range of products and have a diversified product portfolio. In particular, Samsung Electronics is one of the leading and biggest semiconductor manufacturers in the world. Through the modern innovations, the company has elevated itself to become one of the top retailers of electronics. Samsung has been able to manufacture more cutting-edge products such as digital televisions, LCD panels, semiconductors and also printers. In the same manner, technology can be attributed to the major success that Samsung has enjoyed in the smartphone industry. Samsung has been able to create major competition to Apple Inc. in the mobile market by constantly unveiling cutting-edge smartphones such as the Galaxy series smartphones. These mobile devices have provided...
Apple Inc. And Samsung Group) Background information about Apple Inc. And Samsung Apple is the global trendsetter in the electronic industry with its tablets, smart phones and computers. The computer manufacture were their core strength for a long time, but it gained momentum in other tech segments later as well. With the introduction of Macintosh contributed significantly to the sustenance of the company. Its solid financial performance is a testimony to
Strategic Planning & Strategy Formulation Case: Strategic Planning & Strategy Formulation Case Assignment -- Comcast Comcast's Current Strategy Current Event Blog Discussion Question: Strategy Planning and Formulation Case Strategy Implementation & Evaluation Current Event Blog 4 -- Strategy Implementation & Evaluation Discussion Question: Strategy Implementation and Evaluation Reflective Discussion Case: Strategic Planning & Strategy Formulation Case Assignment -- Comcast Comcast's Current Strategy Comcast has developed a current business strategy that is completely focused on the customer. The company has positioned itself at the "intersection
It also creates consumer loyalty thereby ensuring dominance in the international market. Branding Branding helps to create consumer attachment to products Myers H., 2004. Samsung electronics gives more meaning to products and customer through branding its products. Branding according to Rumelt (1991) brings in the aspect of trust, loyalty and excellent value to customers. To venture in the international market branding is important for sustainability and survival Finch P., 2004. It is also an
Samsung Cell Phones In recent times, companies' social contributions have undergone a change from mere philanthropy to activities for creation of shared value (CSV); here, companies simultaneously generate profits in addition to social values. Samsung SDI is of the view that contribution to, and communication with, society is a precondition for being a global world-class brand. Samsung SDI ensures that its local and key overseas sites contribute to the local community.
Description of Chosen Tool (Work Gloves Create Change) Successful strategy implementation is fundamental for the survival of any entity. Numerous organizations fail to sustain their competitive edge, owing to lack of tools and processes in implementing strategies (Rajasekar, 2014). The chosen tool, work gloves create change, encompasses eight distinctive processes that are necessary for strategic implementation. The first phase is generating urgency for individuals within the organization to perceive, comprehend and
Samsung Electronics is the largest producer of mobile phones, LCD panels, semiconductors, and televisions in the world. Owned by the Chinese global business conglomerate Samsung Group and with its headquarters in Suwon, South Korea, Samsung has manufacturing facilities and sales operations in more than 80 countries across the globe. This paper discusses a number of strategic aspects relating to Samsung. The paper specifically determines the impact of the company's mission,
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