¶ … Strategic Choices at HD Motorcycle Corporation
Harley Davidson's strategy to become a successful organization
The corporate strategy is developed in accordance with the business strategic vision and mission. The organizations also establish business strategy to respond internal and external elements of their operating environment. Harley Davidson is an organization that has a long history of operations and also faced challenges from external and internal environments. The business has also adopted changes in its corporate and business level strategies in response to the environmental factors. The strategies enabling the business a successful business entity are reviewed in the following sections.
Harley Davidson's strategy to become a successful organization:
The business has gained its position in the market over the years. The success story of Harley Davison (HD) is based on the competitive strategy and adopted changes throughout the business. The organization grew over the years and it has followed different strategies at various times, according to the requirements. The combination of strategies followed by the business for human resources, restructuring, waste reduction, cost efficiency, and manufacturing process redesign has laid the foundation of a successful company. The holistic turnaround strategy of HD included the reduction in overproduction, waiting time, transportation, processing, unnecessary motions, and inventory (Gee, 2008). The major reductions were made through implementation of lean manufacturing and management techniques.
The business also reduced the lead time to market its products along with the cost of production through implementing lean manufacturing and restructuring of its corporate and bureaucratic organizational structure. The business also invested in its human resources development. The human resources expertise is central for organization's efficacy. The HD strategy for marketing and pricing is based on differentiation and brand recognition. The clients of HD are not only loyal with the brand but...
Companies HD Threats for Harley Davidson Opportunities for HD in global market HD and Lehman Trikes Harley Davidson (HD) is heavy motorcycle company that manufactures and markets motorcycles above the capacity of 700 CC of engine capacity. HD is an American company and is a world leader in heavy motorcycle industry. Based in Milwaukee, Wisconsin, the company reported having annual revenue of $5.3 billion in 2011 (Harley Davidson, 2011). Gradually, the number of
Harley Davidson External Analysis Harley Davison's External Analysis PEST analysis Political Economic Socio-Cultural Technological Porter's five forces Harley Davidson is an American motorcycle manufacturing company that sells motorcycles above 700 cc engine capacity. The company was founded in 1903 at Milwaukee, Wisconsin. With approximately $5.3 billion in Fiscal Year (FY) 2011 as revenues, the company is now facing tough challenges in the international motorcycle market as new companies have entered to share the market fortunes (Harley Davidson, 2011).
External Analysis Motorcycle Industry External Analysis of the Motorcycle Industry Harley Davidson Harley Davidson, the heavy-bike manufacturer holds the purpose of fulfilling dreams of personal freedom (Purpose: Harley Davidson, 2013). The company functions in segments of Motorcycles & Related Products and the Financial Services. It is however globally known for heavy bikes that have engine displacement of 651+cc (Harley-Davidson Inc. 2013). The company enjoys a unique position in the market yet it is
Global Economy & Factors Affecting Harley-Davidson (HD) Motivations for expansion are primarily business and economics related. Expansion will open new markets for HD. Considering that HD is already an established global brand, entering new markets and an overall expansion process should benefit from the necessary supporting structure and stature to ensure reduced risks. There are other motivating elements as well. As the analysis shows, HD is a recognized leader on the market.
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