Typically, decisions related to the selection of new businesses, mergers, business environment and competition are corporate level strategies. These strategies will have a reach across the entire company. The aim is to improve the overall profitability of the company and tap any possible future niche besides tackling competition. Creating a competitive advantage is also a part of corporate level strategy.
Its working and implementation has been explained by Watson and Wooldridge (2005; p.1) as, Corporate level strategy "allows the Chief Executive Officer (CEO) and the "corporate office" to set corporate strategy, while delegating more detailed matters to the managers of business-specific subunits. It might thus appear that, although these business unit managers may be formulators of business strategy, they are implementers of corporate strategy."
Sony implemented a major corporate level strategy and that is to introduce blu-ray format in the popular PlayStation 3. This gave a big boost to the sales of blu-ray and it helped the company to win the blu-ray format war. Similarly, Sony should use corporate level strategy to win the 3D TV war as well. It can formulate a strategy after taking into account the competition levels and the impact of the new technology in the market. It can try to introduce 3D in its PlayStation games as well to create awareness about 3D TV technology.
Optimal Organizational Culture and Structure
Organizational structure can make a big difference between the success and failure of any company and Sony is no exception to this rule. The existing structure and its merits has been explained by Kobayashi (1970, p.1) as, "any existing power structure was destroyed by removing titles that connoted superiority. In fact it became possible, and the practice initiated, for department managers and section managers to exchange duties without a change of prestige. Next, participation in decision-making was implemented and rules were abolished. Job duties, especially managerial, were re-defined constantly by the position holders themselves. Renesis Likert's team concept was established and communication lines for reliable information were kept open. Above all else, methods and procedures were voluntary. The net result is a living organization supported by the responsible judgment and actions of its members." This existing structure helped Sony to have considerable growth and prosperity within a short period of time.
This departmentalization worked well during the last several decades for Sony. However, the changing environment necessitates a change in the organizational structure as well. There has to be more interactions between the different departments. This can be achieved by making the departments more flexible rather than rigid independent units. The...
Strategic Management Case Study of Atom Films Summarize AtomFilms business model using the Who, What, How framework. Assess whether and why the elements of the business model are mutually consistent and reinforcing. Examining the AtomFilms business model in accordance with the Who, What, How framework would necessarily begin by reviewing the qualifications and credentials of Mika Salami, the company's founder. Salami possesses both a formal business education (MBA from INSEAD in France)
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Whirlpool Whirl Pool Supply Chain Management Supply Chain Management Critical appraisal of Whirlpool's Supply Chain Management Company Overview Products and Services Critical review of Operations Contribution to business performance System Changes Changes in Internal Forecasting Process Business Performance Results Criteria for trade Partner Fit Competitive advantage Critical Evaluation of System Customer Centric-Supply Chain Management System Collaborative Supply Chain Whirlpool's production Current System Changes Planning and sourcing decisions Planning Sourcing Drawbacks of Whirlpool delivery system Inventory Delivery Factors for taking supply chain management decision Figure: Supply Chain Performance factors Gap Analysis Strategic partnership Integration Reduced Cost and Inventory Future trends
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