Strategic Analysis of Southwest Airlines
The mission, vision, values, and goals of Southwest Airlines, as provided on the company's Website and in its Annual Report, are analyzed in this paper with regard to inclusion of stakeholder interests and goodness of fit to classic management strategies. In particular, the paper makes this assessment against the background of Michael Porter's comments in an interview for Fast Company, in which his comments hint preference for an approach not unlike Blue Ocean Strategy. The book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, was not published until four years after this interview. As usual, Porter was ahead of this times..
Introduction
The purpose of this paper is to critically evaluate the mission, values, and goals of Southwest Airlines. The analysis includes identifying which values and goals pertain particularly to certain stakeholder groups, and to make recommendations about any improvements that could be made to the mission, the vision, the statement of values, and the statement of goals. Readings were utilized to make this analysis, along with supplementary materials retrieved from the Internet. It is the opinion of this author that the mission, vision, values, and goals of Southwest Airlines -- though somewhat unconventional in orientation -- are robust, applicable to the industry, and fundamentally without major flaws.
Strategic Analysis
The mission of Southwest Airlines is very visible on the Website, in Spirit Magazine, and in various customer-facing publications and collateral. The mission is provided below.
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Mission. Somewhat surprisingly, the mission of Southwest Airlines does not make hard references...
Southwest Airlines Before 1978, the federal government regulated the U.S. airline industry. Airlines were given profitable routes but were also obligated to serve unprofitable routes in the public's interest. Increases in airline costs were routinely passed along to customers due to the lack of price competition. In 1978, the airline deregulation act enabled airlines to set their own fares and enter or exit routes without government approval (Lam, 2003). The major airlines
strategic analysis of the Southwest Airlines. By examining the SWOT analysis of the Southwest Airline it is concluded that the best strategy for the company is the low cost leadership strategy because the competitive advantage that Southwest Airlines enjoys is its low operating cost. The company has to plan its future tactics keeping in mind the cost-cutting phenomenon; this will help the company to sustain its position. The recommendation
Southwest AirlinesTable of ContentsAbstract 1Introduction 1Organizational Setting 2Integration of Chapter Concepts to the Organizational Setting 3Controlling Service Quality 3Biblical Justification 3Customer Value 3Biblical Justification 4Lean Management 4Biblical Justification 4Supplier Management 5Biblical Justification 5Customer Relationship Management (CRM) 5Biblical Justification 6Balanced Scorecard 6Biblical Justification 6Strategy Map 6Biblical Justification 7Process Control 7Biblical Justification 7Conclusion 7References 8Appendices 9Strategic Analysis Data 9Environmental Scan 9SWOT Analysis 9Strategic Issues 9Operating Plan 9Communication of Plan 10AbstractThis paper provides
Southwest Airlines has been an innovator in the airline industry. The company has steadily implemented one of the most interesting operational strategies since the company was founded. As a result, Southwest Airlines has earned countless awards rated against factors such as employee satisfaction, customer satisfaction, and profitability. Furthermore, Southwest was able to claim these awards while being able to also claim some of the lowest operating costs in the industry.
Southwest Airlines Analysis Established in 1971 by Herbert D. Kelleher and several business partners, Southwest Airlines has secured a strong position in the airlines industry over the last 35 years. Southwest and its wholly owned subsidiary, Air Tran, serve a combined 103 destinations in 41 U.S. states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international countries (Johnson, 2011). Both entities combined offer over 4000 daily flights. The
And many have got successful too in earning the market share. The emerging competition by new companies is a growing threat for the company and it should be tackled properly to avoid any future disturbances. In order to further describe the competition Southwest Airlines is facing a Competitive Profile Matrix is designed. The following Competitive Profile Matrix tells about the tough competitors which are in a good position to have
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