Strategic Analysis of Coca-Cola
Coca-Cola
This report provides information for Coca-Cola's Board of Directors and CEO on how well the company's mission, vision and value statements are communicated in two vehicles, the Company website and 2010 annual report. This report analyzes key components of the Company's strategic planning using management concepts identified by Michael Porter. Between the website and annual report, the Company's vision, values and goals are effectively articulated, while the mission statement needs improvement. This report recommends a better defined mission statement on the Company's webpage.
This report evaluates the Coca-Cola Company's published mission, vision, values and goals for the purpose of identifying areas for improvement. This analysis reviews the company's website and annual report for information on its mission and vision statements, as well as values and goals. The report also uses strategies developed by Michael Porter to gauge the effectiveness of Coca-Cola's mission, vision, values and goals in promoting its strategic planning efforts.
Analysis
Coca-Cola's Website
Coca-Cola presents its mission statement in a somewhat vague and disjointed discussion on its webpage Mission, Vision & Values (Coca-Cola Company, 2011). Under the heading "Our Mission," the statement declares their purpose but without identifying stakeholders, specific markets, or by defining their unique position. If the company's various stakeholders, particularly employees, were exposed only to this mission statement for a sense of purpose, they would gain only a limited sense of direction...
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