McDonald's
Choose (McDonalds) mission and vision statement and understand the strategic goals along with the culture of the company
The mission and vision statements of McDonald's Corporation are actually guidelines for the management of the company involved in the global fast food industry. Started in 1940 and established as McDonald's Corporation in 1955, the company adheres to its mission statement to come up with the goods and services it offers. McDonald's adheres to its vision statement to always maintain the first rank in the fast food restaurant market. Having more than 36,000 locations globally, McDonald's has displayed toughness and success via aggressive marketing together with novelty. McDonald's accomplishments are indicators of business efficiency in meeting the objectives in its vision and mission statement.
McDonald's mission statement guides the company's strategies and strategic objectives for developing business operations. McDonald's vision statement guides the company's overall strategic direction toward its current leadership position in the global fast food restaurant market (McDonald's Vision Statement & Mission Statement Analysis).
McDonald's Vision Statement
McDonald's vision statement stated officially is as follows: "Our overall vision is for McDonald's to become a modern, progressive burger company delivering a contemporary customer experience. Modern is about getting the brand to where we need to be today and progressive is about doing what it takes to be the McDonald's our customers will expect tomorrow. To realize this commitment, we are focused on delivering great tasting, high-quality food to our customers and providing a world-class experience that makes them feel welcome and valued (McDonald's Vision Statement & Mission Statement Analysis)."
McDonald's vision statement covers numerous features of the enterprise. The company suggests innovation to meet the present market requirements and describes what it produces, as mentioned in the "contemporary customer experience" and "great tasting, high-quality food" portions of the vision statement respectively. In mentioning "modern progressive" McDonald's illustrates that its vision statement describes the type of business strategy it utilizes for the development of the company. A strategic statement connected to this vision statement is the innovation of McDonald's services and goods to meet the client anticipations as well as preferences.
McDonald's Mission Statement
McDonald's mission statement is as follows: "Our mission is to be our customers' favorite place and way to eat & drink. We're dedicated to being a great place for our people to work; to being a strong, positive presence in your community; and to delivering the quality, service, cleanliness and value our customers have come to expect from the Golden Arches -- a symbol that's trusted around the world (McDonald's Vision Statement & Mission Statement Analysis)."
McDonald's entails details regarding its market position in its mission statement as displayed in the "favorite place to eat and drink" part of the vision station. In addition, the human resource strategy is emphasized in the "great people for our people to work" part of the statement. The statement also covers its commercial social responsibility position in the "positive presence in your community" component of the statement. The other segments of the mission statement reveal the brand image and product character of McDonald's. A strategic goal founded on this mission statement is worldwide brand development so as reinforce the organization's capability of luring clients and investors. A financial goal founded on McDonald's mission statement is the reduction of cost to optimize value.
McDonald's Mission & Vision Statements -- Recommendations
The vision statement of McDonald's shows the general strategic direction of the organization. The vision statement covers and describes the various features of the enterprise. Therefore, McDonald's widely mentions what it intends to attain, rendering the vision statement satisfactory. A satisfactory vision statement assists in the unification of the objectives in the differing regions of the company.
The mission statement of McDonald's is also comprehensive. For example, the various features of human resource management together with corporate social responsibility are entailed in the statement. A point of concern, however, is the innovation aspect. For instance, the manner through which McDonald's guarantees that it handles anticipations of the customers. Hence, it is much better to entail innovation in the mission statement. The mission statement of McDonald's is capable of specifying research-founded or technology-founded product as a general strategy to guarantee client satisfaction. Via this extra detail, the mission statement could actually be more significant to the business state of McDonald's that entails product innovation ("McDonald's Vision Statement & Mission Statement Analysis - Panmore Institute," 2015).
McDonald's Strategic Goals
So as to achieve its vision, McDonald's concentrates on three global strategies:
To treat each...
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