Store design has been at the forefront of marketing strategies for many years. Marketing professionals use store design to create an ambiance that creates an environment that compels people to purchase certain products or services. The purpose of this discussion is to explain how public space affects people. For the purposes of this discussion we will focus on the store design of Starbucks. Our investigation will discuss the moods, feelings and ideas that the atmosphere presents to the customers. We will also focus on how the set-up of the building affects the people in the store. Finally, we will discuss the type of people that may frequent a Starbucks coffee shop.
Let's begin our discussion by explaining some of the history behind the concept of store design.
Store Design
Some of the first experiments with store design occurred in grocery stores. According to a book entitled, The American Grocery Store: the Business Evolution of an Architectural Space, spatial design has always been an important component in the retail sector.
The book explains,
From its early small business stage to the modern era of corporate capitalism, conflicts over spatial design have been both averted and caused by the growth of American cities and territory...Public markets in streets created no excessive spatial demands, because commercial private property on the surrounding blocks provided other goods and services. But when cities began to grow, city officials needed street space to serve the growing demands of traffic. The loss of spatial flexibility that came with the move to the city block meant that the public markets had to compete economically with other businesses when land costs became part of their overhead... Over time, city grocery stores fared much better economically than public markets, because these stores had spatial flexibility. (Mayo 1993)
Early marketing professionals found that spatial design contributed greatly to the profitability of grocery stores. Today, marketing professionals use a range of tactics to create store...
Branding is a critical component of selling any product, but jewellery in particular. With this particular product's market, purchasing decisions are often emotionally rather than logically based (Karo 1968:49). Branding enables the retailer to influence customer perceptions and is a key driver in terms of the customer's store choice and long-term brand loyalty. It is every jeweller's desire to have a customer who goes to buy his engagement ring, wedding
Apparel Mechanizing Book Review: Why We Buy: The Science of Shopping Go shopping and see the malls through the gaze of Paco Underhill. You may feel so manipulated you never anything again -- what a saving! The author's name may sound like that of an exclusive men's clothing retailer but actually, he is a professional merchandising consultant who advises sellers how to draw consumers into their stores and more importantly, make
Tesco Was Tesco's decision to enter the U.S. market a good decision? Why? Tesco did made as inspiring decision to enter the U.S. market because the U.S. market could easily help Tesco penetrate a status in the global market. Tesco has thus build up its database of knowledge while also simultaneously franchising and internationalising in the U.S. market, it is important to note that experience and training happen to be learned from
Cross-Cultural Management Education and Training for Cross-Cultural Management at IKEA Business across borders has presented significant challenges for multinational organisations. Due to cultural differences between countries, a multinational organisation is compelled to take the differences into account during important processes such as human resource management. IKEA, a Swedish multinational firm, is one organization in which the challenge of cross-cultural management is relevant. Significant cultural differences between the U.S. and Sweden may make
Subway Microeconomic Analysis Subway Corporation: Microeconomic Analysis Subway is an American restaurant franchise that primarily sells submarine sandwiches and salads. Since its inception in 1965, Subway has blossomed into one of the world's most successful franchises, with 35,015 restaurants in 98 countries as of August 2011 (Subway, 2011, p.1). Subway restaurants have been consistently ranked in Entrepreneur Magazine's "Top 500 Franchises," and in March 2011, Subway surpassed McDonald's in its ranking of
Organizational Environment Starbucks In-depth Analysis of Organizational Environment - Starbucks Starbucks Organizational Culture and Environment Global Perspectives of Starbucks Social Responsibility embraced by Starbucks Starbucks Planning Process Decision Making Process of Starbucks Starbucks Corporate Strategy Organizational Structure of Starbucks Starbucks uses a mechanistic structure as a contemporary design Starbucks Organizational Culture and Environment Starbucks Corporation is considered as one of the leading coffee house chains that offer best quality coffee to its customers. This retail corporation is based in the United
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now