Stil Sim Company: Strategic Implementation / StilSim: Future Strategy for Success Strategic Implementation / StilSim: Future Strategy for Success

Vision

Values

Value 1: We treat each person with dignity and respect.

Value 2: We exceed our clients' expectations.

Value 3: We are committed to continual improvement.

Value 4: We are Ethical

Value 5: We maintain good relationships and provide value

Go-To-Market Strategy

Generic Strategy: Customer Focused Strategy

Brand Ambassadors

Mobility is Essential

Social Media

Prompt Lead Follow Up

Track your Results

Market Strategy

Social Media Integration

Mobile Sites

Timeframes for the social media and mobile campaigns

People Involved

Tracking Progress

High-Level Action Plan

Points to Be Considered

Competition

Risks

Contingency planning

Organization Design

CEO-Bill Simmons

Recruiting Manager

Account Manager

Line Manager

Software Engineers

Recruiters

Staffing Specialists 12

Summary 12

References 13

Strategic Implementation / StilSim: Future Strategy for Success

Purpose

The aim of this paper is to examine Stilslim's performance through the process that it follows when it makes its strategic decisions. It also aims at identifying the best strategic process for the organization. Finally the paper will assess how Stilslim does its evaluation and control processes at present and what changes will be appropriate for the new strategic path.

Overview

In the process of strategic management, implementation is the final and the most important stage of this process. In the preceding stages, such as the strategic analysis, a lot of work is done in researching, looking at numbers, calculations and evaluations so that viable alternatives can be identified. In the same way, time has to be dedicated to the strategy formulation stage so that the viable alternatives can be further researched with the aim of gathering the facts that will support the recommended alternative. All the time and resources spent on these stages will be in vain if there is poor implementation. Thus, implementation must be attended to through specific steps and a control plan checking each step or action as the strategy is implemented. For strategic implementation to be successful, the risks that may arise need to be projected so that possible backup plans can be incorporated in the plan.

Stilslim requires a new strategic direction. Its revenues have been steadily reducing. There has been increased competition that it has had to deal with. One of the reasons for this has been that technology has been changing rapidly. It thus needs a strategy that can accommodate this as well as take into account the different preferences that its customers have (Shark Bite Coaching, 2013).

Mission

The company's mission statement is wanting. Currently it is "To find quality employees for businesses in the communities we serve." A mission statement according to Philips (2009) highlights a company's competitive advantage and this for Stilslim is through its qualified staff. The mission statement must also greatly emphasize the area of importance, which for StilSim is customer service. Thus in order to capture the new strategic direction, the mission statement for the company will capture the strategic relationships by focusing on their value and perpetuity stating, "To form valued and perpetual relationships with our people who are our customers and candidates." The skills that their personnel bring will be captured in the mission statement where their qualifications, abilities, and experience are highlighted as, "we bring top range and dependable services from skilled and certified professionals." Finally the emphasis on customer service will be stated as, "we will add value to revolutionary processes to satisfy all our people." All of this leads to a mission statement that reads, "To form valued and perpetual relationships with our people who are our customers and candidates as we bring top range and dependable services from skilled and certified professionals who will add value to revolutionary processes so as to satisfy all our people."

Vision

The vision for the organization given the new strategy will encompass various things. First will be the atmosphere where the professionals involved in the recruitment can share knowledge openly. Steady growth of the company will also be captured, as it will result from the atmosphere where knowledge is freely shared with customers, increased productivity as time-to-fill is reduced and through the referrals that we get from clients. Through this, the company can create a business model, which cannot be readily copied. Philips (2009) states that such a model results in competitive advantage over all competitors, present and upcoming. This is the position where the new strategy hopes...

Thus, having good values will create an atmosphere where the organization can be at its peak performance as it inculcates the culture that supports the mission and the vision of the organization. Thus, the values from this new strategy will enhance this purpose.
Value 1: We treat each person with dignity and respect.

Philips (2009) says the result of this is the confidence and backing that staff receive enables them to make decisions. These decisions are the ones that will propel the company to a global standing.

Value 2: We exceed our clients' expectations.

This entails treating the client's needs as urgent so that the company's response is immediate and always fulfils the commitments so that clients see it as the best when it comes to staffing services (Philips, 2009). This will enable StilSim to build a reputation of excellence helping it to fulfill its mission.

Value 3: We are committed to continual improvement.

Philips (2009) regards this as a value that will allow the organizations costs to be reduced in terms of labor, and enable it to become adept at identifying people for positions that are hard to fill. This step will also enhance excellence, as people receive training and support to further develop their skills.

Value 4: We are Ethical

This entails honesty in all situations, eliciting trust throughout all the company's relationships, practicing fairness with all stakeholders, and choosing to do what is right at all times (Philips, 2009).

Value 5: We maintain good relationships and provide value

This will require us to win our clients' loyalty by providing services that are of benefit to them and to all stakeholders involved. It is an attempt to gain goodwill. The value in the services offered will be seen from the quickness of response, the quality of staff, the skills the company provides, and the ability to pre-empt the needs of clients leading clients to see the company's services as top notch (Philips, 2009).

Go-To-Market Strategy

Generic Strategy: Customer Focused Strategy

This is a strategy, which makes the customers the focus of all company decisions. This helps to keep the goal in mind, at all times. It draws attention and focus away from projects or activities that really do not steer efforts towards fulfilling the mission. Thus, key customer groups are prioritized in all planning. Miller and Miller (2007) highlight this as a strategy that optimizes decisions through the inclusion of customer groups rather than projects or activities.

Brand Ambassadors

There are various brand ambassador involved in building a good reputation for the company. The recruiters as well as the sales team have a big role to play. They present a good image when they are known for their integrity. In addition, the kind of staff recruited and placed in positions that clients need filled speak volumes. When these people are highly skilled, well trained and good fits, they will build the company brand and cause customers to become repeat clients. StilSim can also make use of recruiters and sales team members to communicate the company's values. Thus when this group of people hold to the company's values, they can represent the company's brand while at the same time giving valuable service to clients. Miller and Miller (2007) state that these people should be well treated through such things as recognizing them for the contribution that they make.

Mobility is Essential

It is important for StilSim to keep up with the latest technological developments and trends. Today many websites have Apps easily accessible through mobile devices. StilSim should thus create such a platform on their website so that their information is displayed properly on mobile devices. Miller and Miller (2007) caution that company's should not fall into the trap of turning away potential customers just because their website does not display well on these clients' devices such as tablets and phones.

Social Media

In keeping up with technology, social media cannot be left out. StilSim must ensure that it appears and has profiles on all popular social media sites such as Facebook, Google+, LinkedIn, and Twitter among others. All these should have links that direct the client to the company website. It is not enough to have accounts on all these sites. Constant communication through them will draw attention and keep clients updated. At the same time, feedback received from these sites must be responded to, especially negative feedback (Miller and Miller, 2007).

Prompt Lead Follow Up

The need for this will be brought about by the campaigns done on social media as well as the work of brand ambassadors. The leads that come up from these must be quickly followed up and for this to happen there needs to be clear steps to be followed. This will standardize the follow up process. Shark Bite Coaching (2013), state that having a standardized follow up procedure will help to…