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Zillow Analysis
In evaluating the strengths and weaknesses of Zillow.com, it is immediately apparent that this website is much more navigable than realtor.com, and also gets away from the troublesome opt-in screens realtors use before allowing properties to be sold. The mash-up with Google Maps is also very well done. In summary, the strengths and weaknesses of Zillow.com are provided here:
Strengths
Excellent mash-up using Google Maps and their own pricing databases to provide an easy-to-navigate website and pricing comparison engine.
Easy for potential purchasers to get a quick idea of what the comparable sales are in their area of interest and check on the pricing of the last five sales in the immediate neighborhood.
Excellent use of pop-up windows and property pictures and features.
Useful for integrating with MapQuest and other applications for being able to plot out home tours for clients (for realtors) and easy for potential home purchasers looking at a specific area to check out homes and quickly see availability in their favorite neighborhoods.
Useful for defining the total available listings by price band for specific clients (for the realtor).
Excellent selling tools including the Bird's Eye View and the extensive use of visual imagery.
Excellent use of pricing tracking analysis to show the trending value of the property over time.
Weaknesses
Methodology for pricing per square foot is opportunistic and high, and tends to not take into account specific factors such as the simplistic exponential trending of price paid per square feet in other areas.
This site does not give the buyer as much leverage as it gives the seller in negotiations. This site is specifically built to give the seller the best possible information...
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