Qualitative research = Research method through which researchers address the studied phenomenon by observing it in its natural environment and strive to make sense of it (Klenke, 2008).
Drive through = a window or another open and easy access facility, through which business can be conducted, and the customer does not have to leave their car (MacMillan Dictionary).
Startup business = a business that finds itself in the first stages of business operations (Investopedia, 2012).
Target market = the group of people to which an economic agent has decided to market and sell its products and/or services (Preddy, 2004).
1.8. Chapter 1 summary
In a changing social climate, the eating habits of the population are changing. This leads to the creation of several business threats and opportunities for the operators in the food industry. At this level, an identified opportunity is that of opening and running a fast food pasta restaurant with a drive though. The success chances of this establishment are given by the healthy feature of the foods, as well as the increased convenience in purchasing them.
Still, from a business perspective, the endeavor is faced by countless challenges, and the scope of this current project is that of reviewing the literature in order to identify these challenges, and also forward means in which they can be addressed. In this specific order of ideas, emphasis would be placed on the following:
The steps to be undertaken when opening a restaurant
The features of the fast food pasta sector
The key success factors in operating a fast food pasta restaurant.
The research approach to answering these research questions is represented by the inductive mechanism, through which observations are completed and a conclusion is formulated. The study is important due to its centralization of available data, as well as the provision of insight for the practitioners, but it is limited by the exclusive reliance on secondary data and the usage of the qualitative research methodology.
Chapter 2: Literature review
2.1. Overview of literature review
The scope of the current research is that of identifying several important pointers in ensuring the successful launch and operation of a fast food pasta restaurant. This endeavor is highly intricate and its success is pegged to a multitude of features. This project then strives to identify the key success factors and as such support the practitioner in developing a successful business operation, as well as support the theoretician in better understanding the topic.
Still, the very objective of the project is complex and has to be approached in a composite manner. This manner of approaching the research objectives and questions is represented by the very literature review section. In other words, the current section represents a solid starting point in answering the three research questions previously posed. Based on the research completed, an analysis would be conducted to further detail the specifics of the findings and the means in which they manage to answer the initially posed questions.
2.2. Outline of approach
The literature review section could generally be organized by two important criteria -- the nature of the findings presented and the nature of the sources used. Specifically, by the nature of the sources used, the streams in the literature review section could be organized as follows:
Information retrieved from books and textbooks
Information retrieved from journals and other peer reviewed sources, and last
Information retrieved from internet articles and other non-peer reviewed sources.
Each of these sources of information is characterized by its own specifics. For instance, the books and the textbooks are highly relevant and reliable, and they have the advantage of detailing the particular issue in an in depth manner. Nevertheless, they can often be outdated and the information they contain might not be applicable in a highly dynamic and quickly changing context.
Then, the peer reviewed articles have the benefit of being written and verified by researchers in the academic community, meaning that they are highly reliable. Their downsides could however refer to the fact that they would deal with specific issues, from specific angles and they could also be written in a highly scientific manner, which restricts the access of the general readers.
Finally, the internet articles and other informal sources have the benefit of addressing current...
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Bibliography 2008 -- 2009 Guide to Boston's Before and After School Programs. (2008). Retrieved June 30, 2010 from Bostnet website: http://www.bostnet.org/matriarch/documents/BOSTnetAfterSchoolGuide2008.2009.pdf Boston After School and Beyond. (2010). Retrieved June 30, 2010 from City of Boston website: http://www.cityofboston.gov/bcyf/bostonbeyond.asp Young Achievers. (2010). Retrieved June 30, 2010 from Robert Wood Johnson Foundation website: http://www.rwjf.org/pr/product.jsp?id=51949 Damon, W. (2006). Programs Designed for Second Languages. Handbook of Child Psychology, (pp. 93 -100). New York, NY: Wiley. Erichsen, G. (2010). 10 Fact
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