Yet, inventories at the retail level are kept low in order to control costs. This is facilitated by strong logistics. Deficiencies in logistics would hamper growth prospects and compromise the Starbucks Experience. Moreover, the firm's ability to translate this competency into international markets will go a long way to determining how successful the company can be in those markets, in particular with regards to the revisiting the same saturation strategy they have employed in North America.
The final core competency that helps to distinguish Starbucks is its human resources. This supports the Starbucks Experience, in that the company is consistently able to identify and train candidates to fill strict criteria within the framework of a low-paying food service job. The corporate culture and benefits package contribute to this competency, indicating that a substantial amount of thought has gone into the Starbucks human resources policy and its role in the company's success. The one area of deficiency with respect to this competency is that it has not traditionally been applied to innovation. Starbucks will need to show that it can adapt its competency in human resources to meeting the different needs that the organization will have going forward.
Works Cited:
Starbucks 2008 Annual Report. Retrieved June 20, 2009 from http://media.corporate-ir.net/media_files/irol/99/99518/AR2008.pdf
Some financial data from MSN Moneycentral. Retrieved June 20, 2009 from http://moneycentral.msn.com/investor/invsub/results/hilite.asp?Symbol=SBUX
No author. (2007). New Issue -- Starbucks Sells $550 mln in 10-year notes. Reuters. Retrieved June 20, 2009 from http://www.reuters.com/article/bondsNews/idUSN2131222520070821
Allison, Melissa. (2009). Moody's Downgrades Starbucks Bond...
However, the company has in general enjoyed success overseas and as a result international sales now account for 27% of operating income (2010 Starbucks Annual Report). The international division remains a key source for growth at Starbucks, in particular the Chinese market, where Starbucks has enjoyed considerable success and now sits at over 500 stores. The company struggled in the mid-2000s due to two main factors. The first was the
However, simply hiring more people is only a part of the solution; in addition, these new employees, as well as current employees need additional training in order to allow them to serve customers more rapidly and in a more friendly manner. These goals should be tied to a compensation/bonus program for employees if the levels of customer satisfaction in the areas of improvement are enhanced. By doing so, the
Product and Brand Management at Starbucks Product and Brand Management -- Analysis of Starbucks Starbucks (NASDAQ: SBUX) has one of the most recognized and perennially most popular bands recognized today. It also has one of the most loyal customer bases of any quick service restaurant (QSR) with the average visit per months of the most loyal customer segments averaging 16 or more (Starbucks Investor Relations, 2013). During a recent visit to a
Organizational Strategies Deliberate and Emergent Strategies Companies have a number of different options as they chart their course, seeking to maximize their advantages and limit their liabilities. Two of the major strategies that companies can follow are deliberate strategies, which consist of a systematic course of action that is pursued to allow a company to reach a desired object of goal. Another basic strategy approach is that of the emergent strategy, which
As noted, the international operations will be controlled locally. The local partner will have significant input. Even when Solar Solutions has controlling interest, it is likely that a Saudi from the joint venture partner will run the subsidiary. The U.S. office is likely only to provide oversight. It is expected, however, that the U.S. will lend control techniques to the Saudi operation. The United States has robust accounting, auditing and
Reward Programs in the Workplace Fieldwork Timeline and Budget Reward and incentive programs are a popular component of employee benefit packages. Many employees value such offerings as flexible scheduling, tuition assistance, and child care in order to satisfy personal needs and professional development. In today's society, it is becoming increasingly common to align these reward systems with the overall business strategy of an organization in order to satisfy business needs and to improve
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now