The class text (on page 338) describes that a big part of this is giving promising employees tasks and assignments that stretch their boundaries and horizons as this helps them grow and, as mentioned before, incentivizes them to do more (Thompson, 2012).
Conclusion
In short, Starbucks has had its challenges and has things it needs to address. The stock crashing in 2008/2009 was not a good time but it was absolutely at least part of the shared pain that the entire stock market underwent during the "Great Recession." As long as Starbucks follows the strategy execution steps listed in the Thompson text, they'll be fine. However, keeping all relevant parties happy, especially when it comes to things like depressed wages and health care, can be rather hard to tamp down (Thompson, 2012).
Appendix I -- Key Statistics
Source: Yahoo Finance - http://finance.yahoo.com/q/ks?s=SBUX+Key+Statistics
Appendix II -- Competitor Info
Source: Yahoo - http://finance.yahoo.com/q/co?s=SBUX+Competitors
Appendix III - Historical Stock Price
References
Bogardus, a.M. (2009). PHR/SPHR: Professional in Human Resources certification study guide (3rd ed.). Indianapolis, Ind.: Wiley Pub..
NYTimes....
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