Starbucks is the established leader of the coffee and coffee-based beverages across the entire world. The company helped create business history through the innovative ideas of Howard Schultz and it became established as an epitome of business success.
Recently however, the company had been facing increasing competition and added internal problems. As a result, it conducted an internal process of change and hoped that it would reconsolidate its position. At this level, it is useful to assess this situation through four distinctive lenses, as follows:
The need for change and the process of the change
The benefits of the change process
The risks of the structural change, and last
The financial analysis before and after the change.
The need for change and the process of the change
The change implemented by Starbucks was fueled predominantly by the realization that the firm had been losing its identity. Specifically, throughout the past recent years, the executives at Starbucks had developed and implemented a series of business oriented decisions. These revolved around the generation of operational efficiency and the generation of superior returns on investments. Some examples in this sense include the elimination of grounding machines from the stores and the choice of pre-grounded coffee, the opening of drive-throughs or the addition of sandwiches in the Starbucks menus. While these decisions had been business wise at the time they were taken, they now furthered the company from its initial feel and ambiance.
The challenges for Starbucks increased once McDonald's launched its operations into the coffee industry as well. The fast food chain integrated coffee machines...
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